Social media has an undeniable impact on the way people create and experience content, products and brands. No wonder it has become a crucial part of any brand’s marketing strategy. And it has led to a growing demand in social media designers, who can create an outstanding experience for your visitors.
The fast-paced, easily consumed nature of social media calls for the creation of dynamic and immaculately designed social media pages—it’s easier than ever to spot inconsistencies in a company’s branding and messaging.
This is why it’s essential to work with a professional. Social media designers specialize in creating designs for the unique needs of social media platforms. They are often freelancers who are knowledgeable in market needs and know how to make a social media page stand out.
For those who are working on their social media branding strategy, hiring some of the best and most creative social media designers out there is the key to success. In this article, we’ll showcase some of the top social media designers whose designs help brand voices shine—even on the smallest screens.
How to get the best social media design
Most people are familiar with the concept of hiring a freelance designer. You can find the perfect designer for your social media design by browsing designer profiles and finding the right designer for your style, budget and brand. You’ll describe what you need and the designer will create your social media design based on your requirements. This option is perfect if you already have an idea of what you’re looking for.
While hiring a freelance social media designer directly is a great option, it’s not your only option. If you need help coming up with design ideas or you want to see a bunch of different designers’ work before committing to work with one, consider hosting a design contest.
In a design contest, you write a design brief describing what you are looking for, and designers from all over the world submit concepts unique to your brief. You then choose finalists, give feedback to hone the designs and ultimately pick your favorite. If ideation and seeing a variety of different design styles is important to you, we’d recommend a design contest.
The 10 best freelance social media designers to hire in 2022
How did we choose these as the top social media designers?
Social media design is important to get just right because it has a large audience, in fact, it can be the channel in which your reach is at its maximum. Top social media designers will create designs that express your unique brand voice through various platforms while growing your engagement. Social media is an indispensable opportunity to interact with and receive feedback from your audience and the aim is to get their attention and keep it with professional design choices. Here’s what we looked for when selecting the designers on this list:
1. Design quality
When a designer joins 99designs, an expert from our team goes through their portfolio and considers the conceptual thought, technical execution and knowledge of design principles evident in their work. They then assign the designer one of three levels:
- Top Level
- Mid Level
- Entry Level
These levels are displayed on designer portfolios, so you can easily see if you’re working with someone with lots of experience and design chops, or someone that is up-and-coming.
2. Social media design experience
Just like most fields, designers also choose to specialize. Social media design is a relative venue in design and though it feels very specific, it is actually quite expansive. Think of how varied the different platforms are in sizing, style, layout, even in their limitations. When making our selection, in addition to looking at overall quality, we specifically vetted each designer on this list to make sure they specialized in social media design.
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Of course you want someone with design skills, but you also want a social media designer who communicates with you throughout the process, delivers on time and is generally enjoyable to work with. We factored in past customer experiences to make sure all of our recommended social media designers are professionals in service as well as design.
Are you ready to hire your freelance social media designer match?
Social media platforms are the venues in which customers most frequently interact with your brand. A designer who focuses on social media design can create designs that not only represent your brand voice flawlessly but also increase your engagement with your existing audience while growing beyond them.
If these 10 designers aren’t quite what you’re looking for you can always do a search to connect with the countless incredible designers on our platform.