10 Popular Website Design Trends for 2018
Comfort and Minimalism
Keep it simple: Minimalism goes on as a popular trend with more white spaces that give a clean, versatile design.
Slow yet detailed animations can achieve comfort. Content should be short but focused. This is to make sure that your message is conveyed to visitors at first glance.
Keep in mind that… First impression lasts.
When it comes to futuristic design, designers outpace movies.
When going over leading designs, you will usually see a highly technological work or huge data visualization. Data points have increased to 20X in the last 3 years, which makes them difficult to understand.
Custom Illustrations, Videos
An image speaks louder than words. In addition, they save space and capture the interest of users.
A study reveals that the time spent on a website increases by 100% when a page includes at least one image or video.
Videos never fail to impress since 85% of shoppers would most likely make a purchase after viewing a demonstration.
Shadows to Create an Illusion of Depth
Shadows are popular in the designers world since they create more depth. They allow you to turn your flat design to semi-flat. Shadows, as well as slight variation of colors, can be used for the following:
- making CTA’s seem raised when they are about to be clicked
- establishing a visual order among elements
Note: Refrain from using too many shadows.
Responsive Web Design and Logos
Since Google became the leader in search engines, web developers have become comfortable using Responsive web design. This is also seen in logos as well. All these can be attributed to Google.
At present, brands need a responsive website and logo design to maintain their presence before their target audience – no matter what device they use.
To effectively draw a user’s attention on a particular item, it is best to use a plain background to focus more on a specific detail. This strategy is always used in e-commerce. Web designers are now applying it to boost CTA.
More Blank Spaces
Web designers use blank spaces now more than ever. This is since a negative space makes a user focus on something valuable. This is, for example, the product you are selling with optimized CTA.
Animations, Cinegraphs, Gifs
Users would rather watch stories than read text. Motion could easily capture a user’s interest more than anything else. This is the reason why Instagram is successful.
Animations, cinegraphs and Gifs can be used to create striking web pages, news letters and banners, among others. These terms are familiar to users of social media.
Add animations to let users go smoothly throughout navigation and loading screens, to name a few.
Micro-interactions can be seen everywhere. They differ from animations in a way that is difficult to explain. Just refer to the example that follows.
They are used in creating highly interactive user interfaces so the users do not have to visit and scroll down the pages.
Bright Gradients and Vivid Colors
After a long period of absence, gradients are back online. Gradients 2.0, with their distinct colors, are fast becoming popular.