2016 Mobile SEO Strategies You Shouldn’t Miss
It should not come as a surprise to anyone that the population of mobile Internet users is soaring day by day. In fact, Google has also announced that there has been a drastic increase in mobile search that has surpassed desktop. Search engines are also rewarding “mobile friendly” websites by providing them better place on search engine results pages.
There is no turning back now. You should take an immediate action to make your website mobile-friendly. Optimizing a website for mobile can be a complex job. It mainly depends on what approach and strategies you choose. The following five tips will help you optimize your website effectively.
1. Go Responsive
First things first. Your website design should be responsive. Your mobile users should be able to view your website properly on their tablet or phone. A mobile-friendly website is the one that is easy to navigate and deliver excellent user experience. So, make sure you plan out the site with mobile-friendly and responsive design.
2. Optimize Load Times
Performance matters a lot. Your website should be able to load within 1.5 seconds or less. If your website is taking too much time to load, people will run out of patience and leave your website. You need to upgrade your hosting, optimize images and even change the sequence of resources to load. This way you will reduce your site’s load time and your users will get information instantly.
3. Focus on User Experience across Platforms
Website design and development is all about user experience. But, different platforms deliver different user experience. Your responsive website must be able to interact with your mobile users. Spacing, layout, flow and many other factors should be taken into consideration.
4. Mobile and Local Go Hand-in-Hand
When optimizing for mobile, you should focus on your local audience as well. Local SEO can help target your local audience. Register with Google places to ensure that your site is indexed at the proper location. Remember, mobile users are shown results according to the geographical location.
5. Track Mobile Keywords Separately
It is vital to track the impact of your efforts on your organic search traffic. Google Search Console service from Google can help you recapitulate the keywords that drove clicks to your website. You can segregate mobile searches from desktop searches. Make sure you use this valuable data wisely in your favour.
There is no doubt that mobile web browsing is here to stay. So, make sure your website is crafted to satisfy mobile users. Simply follow these five effective strategies to drive in more and more traffic.