3 Effective Web Design Strategies to Boost Conversion Rates
1. Information should be placed where users anticipate to find it.
Even when seen for the first time, a website should often be able to give the information needed by potential and existing visitors.
Contact details and other vital information should be positioned in the most noticeable part of the website – like the upper right corner of the header, which is the place where users expect to see them. In addition, it is also wise to further emphasize such information by adding contact details at the footer together with an online map to the location of the site’s physical store. Also, the CTA buttons, navigation menu and forms should be placed in a clearly visible part of the website – like under the header and at the center.
The site’s user experience should be like the exceptional service delivered by a fine dining restaurant, where everything is given on a silver platter. Online users like to get the information they need fast and easy. So, all vital information should be placed where visitors anticipate to find tit.
2. The call-to-action (CTA) buttons should be emphasized.
A website needs CTA buttons to optimize conversion rates. Even if visitors are well-informed, they still need to be encouraged to go where you want them to. So, there should be a CTA button on every web page. It is important for the CTA to align with business strategy goals for whatever reasons, like to lead them to the contact page, product and services page, or sign-up forms.
A CTA button will be effective if it is designed in a way that it is easy to see and click. Viewers will not fail to see it if its color is contrasting to the background. There is no right or wrong color, but the tip is to choose a button color that stands out from the rest of the site’s color palette. Another idea to consider is to surround the CTA button with white space to emphasize it even more.
3. A well-designed website is simple and easy to navigate.
In the past, it was the standard to fill websites with all the information that can be included, hoping that visitors will find everything they need to know. However, the trend of web design has changed, and is now taking a minimalistic approach, with a design that is simple and clean, while information remains clear and direct.
Key features that enables a well-designed website to convert successfully are simplicity and cleanliness. When seen for the first time, a clean website shows professionalism and credibility. These are critical to establish trust and branding. A simple web design can also convey the ease of navigation and offer great user experience. A website should be easy to navigate in order for visitors to immediately get the information they need.
It is important to apply visual hierarchy when adding design elements to a website. The most important elements should be arranged in places where users can easily find them. Using a lot of white space is also a good consideration. Furthermore, flashy design elements and motion effects must be kept at a minimum, since too much design elements could distract users and slow down a website’s loading time.