3 Reasons Why A Mobile-Friendly Website Design Is Essential…
Online marketers, offline businesses, coaches, and authors are hearing more frequently about the need to ensure that you have a mobile-friendly website design . In a nutshell, this means that your website must automatically and dynamically adjust to whichever device is being used to view the website, whether this is a smartphone, a tablet, or a desktop computer. Dynamically adjusting means that the reader does not have to make adjustments manually; it's done automatically.
A factor affecting this awareness is Google's upcoming change in algorithms to give mobile-friendly websites higher rankings, while penalizing those that do not meet the basic standards with lower rankings.
Why the Emphasis on Mobile-Friendly Design?
1. More than 60% of all Google searches are now performed on mobile devices. According to a new research from xAd and Telmetrics in the third annual Mobile Path-to-Purchase Report, over 60% of consumers use mobile devices exclusively to make purchasing decisions.
2. Since Google's overall goal is to provide a faster and smoother experience for users of mobile devices, it makes sense that Google would want to raise the standards and set benchmarks for basic minimum requirements for delivering these results.
3. If your website does not have a mobile-friendly design, you've probably been missing potential customers and clients and will continue to do so. This is due websites that are not mobile-friendly present a frustrating experience for visitors. The font is usually too small to read as is, which means that the reader has to manually make adjustments and enlarge the screen then scroll back and forth. Most people are not willing to take the time to do that, even if the content appears to be informative and interesting.
Customers and potential customers have a lot of options, and they exercise these options by moving on to your competitors' websites, possibly never returning to yours.
What should you do next?
Whether you're concerned about meeting Google's latest algorithm update or not, it's important to make sure that your website is mobile-friendly. Your website represents your business online, therefore, it should be customer-focused with the goal of making it easy for customers and potential customers to learn about you, your products, and services.
To test your website for mobile-friendship go to: https://www.google.com/webmasters/tools/mobile-friendly/ . It's important to test, not just your Home Page, but secondary pages on your website. Since these pages will be searched by the search engine robots you want to pay as much attention to them as to your Home Page.
If your website is not mobile-ready, it's essential to make changes as quickly as possible. You may choose to go with a complete mobile-friendly responsive website design, which means that you have only one website that adjusts to various devices as outlined above. On the other hand, you could create a stand-alone mobile website. This would mean having a separate website with a separate URL that's mobile-friendly.
Based on the information that's readily available online, Google prefers one website and one URL, and this really makes more sense for you as the website owner. Having one mobile-friendly responsive website means that one site will receive the SEO benefits. A newer website, as in a new mobile-friendly stand- alone website will take a much longer time to rank highly in the search engines and will take more work as well. In addition, from time to time it will be necessary to update the mobile website.
Based on the foregoing, the decision is entirely in your hands. What is essential is that having a website that is optimized for mobile viewing is critical. Not only is it important for easy accessibility to your mobile customers and prospects; it's now a major factor in how well these mobile consumers can find your website when searching online for your products and services.