Coastal Media Brand

Big or small, businesses are not static. In today’s ever-evolving corporate world, your business will either become a big success or stuck in a rut. Small business, corporate or enterprise, a professionally designed website marks your first online presence. It should be flawless. Therefore, the web designers need to explore innovative ways to keep moving and growing with the emerging trends and technologies.

Turn your website into a constant revenue generator.


Do what’s most essential and beneficial. An attention-grabbing web design can jump-start your business. Know where to pivot your designing strategy and spend your efforts wisely for efficient execution of your plan.

Stop googling. Quit guessing. Grasp the rules and take action.

Learn how to create a meaningful web design.

Integrate market trends to power up the design.

Follow proven techniques and processes.

Use road-tested tools and templates.

Understand the client’s needs for targeted industry

Prior to everything, it is important to have a substantial knowledge and understanding of the key components of web designing process.

1. Idea

2. Research

3. Plan

4. Sketch

5. Wire frames

6. Analyze

7. Refine

8. Launch

A great design leaves a powerful impact on viewers. This is the first thing website users notice. If, in this phase, you fail to grab their attention by giving them a remarkable user experience. However, the novice designers often trap in self-induced blunders and mess up with the whole idea of creating an outstanding website. Here’s a list of commonly occurring website design errors that are highly unacceptable in today’s digital realm.

1. Inappropriate Canvas Size:

Canvas? Are you going to paint something? This may be the mindset of non-IT people, but professionals understand what does it mean when comes about website development. in web design, UX (user experience) and UI (user interface) is of utmost importance that’s largely depends on the layout of the web pages.

Let’s make it simple. Canvas size is the width and height of the web pages, shaping the way they appear on different monitors. It delineates the overall visual aspect of a website, including layout, colors, and typography.

Designers must avoid using inappropriate canvas size to build an eye-catching, effective web design. Always use the sizes that go well with display screens of all types and sizes without disturbing the usability factor.

The biggest challenge is to keep the canvas size compatible with mobile devices. for this, you can use the variable break point in the site data to cater to each screen resolution.

Ensure users satisfaction through apt use of canvas size.

2. Inapt Template Selection:

The use of inapt theme for your website would be a killer for your business development and growth. People, preferably, like the websites that look and feel pleasing to them. hence, designers have to select a proper template for the websites. A fully responsive, flexible website theme is the best solution in this regard.

A web theme that lacks the clear message can put your business at great risk. How? It could confuse the website visitors or potential customers if they fail to understand what the website is actually for. It will increase the likelihoods of their escape from your site. People desire for an easy-to-use website where they get everything in a trouble-free way.

Hence, use a template with easy navigation, comfy readability, pleasing fonts, exciting colors and well-designed iconography so that it does not test the patience of the web users.

3. Erroneous Content Alignment:

It is important to take care of your website content. It is one of the most common mistakes of the beginners that they overlook the importance of content alignment. With a plethora of display screens available in the market, an erroneous placement of web content could hamper the site’s usability.

Keep your web design simple, but flexible and adaptive. Give the user enough breathing space while using your site. How? Do not ignore the significance of decently arranged content on the website. Keep in mind that people tend to leave the messy websites and seldom return.

Also, excessive amount of content hampers the load speed of the website. This, again, frustrates the users. If you cannot cut down the content quantity, then an easy solution is to add “read more” button. This will help to dodge the content’s overflow, especially on the HOME page.

4. Use of Wrong Font Families:

It is imperative to prioritize the user experience. The use of wrong font families affects the user readability.

The bizarre choice of fonts will give your site an old, ugly look. It’s disastrous for the online presence of your business.

Always avoid the fancy fonts. Moreover, it is better to sidestep the low contrast particularly if you cannot do it properly. But, if you still want a low-contrast design, then be careful while selecting the font so that site users can easily read the content.

5. Lack of Responsiveness:

The deficiency of responsiveness in a website designing is a terrible move. The majority of people are using smart devices to browse the websites for different reasons. Hence, it is vital to use a responsive design to meet the needs of this growing trend.

Additionally, Google has recently introduced the mobile-first-index feature. This enhances the importance of website responsiveness. This pertains to the fact that your website should be compatible with all types of mobile devices.

Always provide smart solutions to the users by using a responsive framework in the designing phase of the web development.

Wrapping it all, make more informed, well-rounded web design decisions by avoiding these killer pitfalls. In addition, it is better to avoid the excess of pop-ups, multiple windows, unnecessary flash and anything that can devastate the overall impact of your website design. Furthermore, stay tuned to your client’s need and incorporate your expertise to give him your best shot.

Keep in mind that no website is an epitome of excellence, precision and impeccability without appropriate testing. Therefore, capitalize on the usability testing of your web design across all browsers and devices.

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