In case you missed the memo, traditional advertising and marketing methods are on their way out as more and more consumers turn to the Internet to find the products and services they need. But promoting your business online involves far more than simply creating a website. You need to make a connection with your audience, and the best way to do that is by effectively using social media promotion.
Go Local – When you communicate with your audience using social websites such as Facebook, YouTube, Twitter and LinkedIn, it's important that you come across as an expert in your industry by publishing high quality, relevant information that your audience is interested in. But it's even more important that you add a local perspective to your message as well. Your target audience is more likely to connect with you if your message caters to a specific area, such as "Charleston real estate" rather than simply "real estate."
Give Back – One of the most effective business strategies is to offer value to your target audience. Not only does this establish trust but it will also translate into more leads and sales in the long run. Use your social media promotions to offer discounts or special offers that are only available to your Facebook fans or Twitter followers for example.
Stay Consistent – If you really want to be successful when it comes to social media promotion, you have to stay consistent. Establishing a presence for your business online takes more than simply creating a profile on social media websites; you have to stay in touch with your audience by updating your social media sites with fresh tweets, videos, blog posts or other content on a regular basis. This will ensure that your target audience lasts, and it also will draw in more potential customers because people are naturally attracted to hubs of activity.
Diversify – It may be tempting to focus all of your media promotion on one site such as Facebook, but if you really want to supercharge your results, then you need to establish a presence on multiple social media sites, which will allow you to reach as much of your target audience as possible.
Gather Intel – Media makes it easy to connect with your audience, but it also makes it easy to keep an eye on your competition too. You should research your competition via social media sites on a regular basis to keep an eye on what they are doing and how you can improve on what they are doing for your own media promotions.
If you are a small business owner, it would be a huge mistake to assume that media is just a trend or passing fad. More and more consumers are turning to media and the Internet to research and connect with the companies that offer the products and services they need. If your business does not have a presence on these social networking sites, then you run the very real risk of being left behind.