Creating an eCommerce site isn’t just enough, but it needs consistent speculation and evaluation whether the site is achieving towards its SEO goals. Website traffic and conversion analysis is an inseparable part of every eCommerce development and prominent analytics software like Google Analytics are used to keep track of their SEO progress. Even slightest dip in the traffic can be tracked with them and help retailers to remain informed all the time about the website’s performance. While gauging each source of traffic is crucial for business owners in assessing the success of their SEO campaigns, there are some clear indicators that can help in determining that. Here’s a list of some of them.
#1 Organic traffic
The foremost important metric for determining the website’s success is the number of visitors drawn from the search engines to its pages. Google analytics or other such analytics tool are used for tracking the traffic over the month and know whether it is increasing or is deteriorating.
#2 Session time
While knowing the number of visitors entering your site is crucial, you need to know whether they are actually staying on the site or not. This is specifically a great metric for analysing the relevance of landing pages which the organic visitors will view first. This metric is essential to understand the intensity of users to stay on their site.
#3 Bounce rate
It represents the number of users that are instantly leaving the site (approximately within 5 seconds) after the page loads. The users immediately leave to find something better on the search page. Thus, it is highly insistent to reduce bounce rate by making the pages more user-friendly, and putting all crucial information that visitors seek for.
#4 Conversion rate
While real goal of every eCommerce store is conversions, implying purchases, SEO contributes largely to the enhancements of conversion. However, the success of SEO depends on the rise in the revenue of the site over time. For this, retail owners require assessing the organic conversion rate from analytics software. The trend in the organic conversion rate shows off whether the website’s revenue is increasing, remaining the same or declining.
#5 Keywords relevance
Irrespective of the fact that every keyword targeting the audiences are chosen relevantly, it is necessary to analyse whether those keywords are playing their part or not. Retailers need to analyse whether there is clear search intent with those keywords among the users and they are actually reaching the page that they were searched for. Keywords relevance is analysed for measuring the number of keywords that are ranking as higher as one or two for your site in the organic search.
#6 Number of pageviews per visitors
The more is the number of pages in an eCommerce site that buyers view after landing, the better they are engaging with it. This statistic is essential to know whether the website is well-presented and is competent enough to withhold the attention of visitors and lure them to other pages.
Identify, analyse. strategize, repeat and revise! This stands the crucial notion behind SEO success in eCommerce that every business needs to consider. The key to measure the success or progress path of the SEO campaign is determining the crucial indicators, evaluating their trends and devising strategies to improve them. This will eventually help them to channel more and more organic traffic to the site and assure long-term success.
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