Facebook has over 1.7 billion active monthly members so it makes sense to use Facebook for marketing. It can help you build awareness, create a community, stimulate a purchase and launch a new product or service.
But is doesn’t have to be complicated. Use these 6 simple tips below to leverage the power of Facebook marketing for your business.
1. Build A Following
The first step for using Facebook for marketing is to build a good following. Invite people to like you page or to join your Facebook group. Provide as much value as you can with your posts and links to encourage your followers to like, click, share or comment on your posts.
2. Set Up A Facebook Page For Your Business
Don’t use your personal Facebook account for your business. Your family and friends may not have any interest in your business activities. Likewise, your potential customers probably don’t want to see your personal holiday photos. As your business grows and you have more people “friending” you, you’ll run out of room. Facebook only allows 5,000 friends per personal Facebook account. That sounds like a big number but many online marketers have reached that limit and then had to delete people and move them over to a fan page.
3. Engage And Interact
Facebook marketing is only effective if your followers feel they can trust you. They’ll learn to like you and trust your brand if you deliver useful information on a regular basis. For example, post a daily tip or motivational message onto your page. Post offers and promotions they can benefit from or create a one-time promotion for your Facebook followers only.
4. Integrate Effectively
When you integrate your Facebook marketing strategies with your other marketing tactics, you’ll receive the better results. For instance, you can add a Facebook feed to your website or blog. You can add a “post this on Facebook” feature. Insert a “find me on Facebook” button or call to action to your email signature.
5. Facebook Ads
Facebook ads are inexpensive and they do work. Facebook allows you to target your individual audience down to their interests and gender. However, Facebook ads will only work if you plan them out and spend the time ensuring that you run relevant ads. They must be of value to your audience, grab the attention of the viewer and include a powerful call to action.
6. Start A Facebook Group
Facebook groups are a popular tool for business owners to reach an online audience for free. Facebook groups are much more visible in News Feeds. You have total control of the flow of information and communication. Facebook groups are great to generate leads, build your email list and eventually sell your products and services.