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In: Web Design, Website Development

The best logos are iconic; they’re clever, creative, beautiful, witty and memorable. To design a creative logo for your company, you want to spend some time thinking and researching. Look at the latest logo design trends. Make sure you have a deep understanding of your brand. And, of course, get inspired!

To help you with that last step, we dove deep into our design database and pulled a list of the 1,000 most-liked logos (based on user voting) of all time. From there, we used a little bit of science and a little bit of art to narrow it down to the 99 best logos, created by our top designers. And, of course, we grouped them by logo type, to help make your inspiration binge a little more manageable.

Here are the best logos to inspire you:

Creative pictorial logos

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The best pictorial logos create meaning by associating an easily-identifiable image with your business.

Sometimes these images have built in cultural meaning—like a tree standing for growth, or a fox implying wits—and sometimes they become symbols in their own right—like the iconic Apple apple or Twitter bird.

Pictorial logos have the ability to be cute and playful, modern and sleek, or classic and elegant. Many of these logos have creative visual puns, or use design style to create layered meaning in their designs.

by brandsformed®
best logo example with ship in form of beer glass
by Nagual
creative logos example with dice in form of coffee cup
by Steve Hai
creative logo design with drawing of beggar wearing crown
by Freshinnet
creative logo design with dog and cat snuggling peacefully
by Angela Cuellar

Amazing abstract logos

Abstract marks are a specific subset of pictorial logos. Instead of using easily-identifiable, representational imagery, they use more subtle, geometric shapes to create an iconic image for a brand. Sometimes these images hint at something representational—like the Alo logo below alludes to a bird—but other times they create completely unique images that come to represent a brand (think Pepsi’s circle, or the Nike swoosh).

Going with a creative, abstract logo is a bold move, as you will be forging a path all your own. But it will also be truly unique, and uniquely you.

best logo design with abstract spider web
by 99Spy
best logo design with abstract brain shape and colorful circuits
by Laura’s

Emblematic emblems

An emblem is a seal, badge, or crest, and creates a classical or vintage feel. They can be intricate or simple, but either way their shape is something customers will immediately associate with tradition, which goes a long way in creating trust. Here are our best logo emblems:

best logo design with mexican style skull illustration
by Mat W

The most creative mascots

A mascot is both a logo and a character. It brings a fun personality to your company. Here are two of our favorites:

Beautiful wordmarks & lettermarks

Wordmark and lettermark logos are all about detail. Done poorly, they are simply fonts. But done well, they are nuanced and sleek, and create meaning through typography. These types of logos have a reputation for being more traditional, but they can be creative, fun, quirky and modern. And many of the best logos are surprisingly clever, creating shapes and images in their letters. Which, of course, adds meaning and makes them memorable.

top logos example: wordmark with roots growing out of letter r
by ♥ S O P H I E
top logos example: wordmark with letters made out of geometric shapes
by goopanic
top logos example: signature style wordmark
by FirmanBayu
top logos example: handwritten wordmark with flower illustration
by majamosaic
great logos example: wordmark with headphone shaped letter o
by ludibes


Want to learn more about logo design? Check out our article on how to design a logo.

Ready to get the perfect creative logo for you business?
A logo design contest can get you dozens of ideas from professional designers around the world.

This article was originally published in 2017. It has been updated with new examples and information.