Coastal Media Brand

A Guide To Integrating Mobile Web Design With Content Marke…

These days, many people are wondering whether they can combine mobile web design and a content marketing strategy for the greatest opportunities at success without sacrificing on elements of the site's appearance or subject matter. Many people believe that the two can work together to achieve an exceptional user experience for visitors to the mobile version of your website. So, what can you do to ensure that your design and content work together to create the best online experience possible?

Work as a Team

To ensure that your mobile design and your content have been properly integrated, you will need to work with a team that is supervised of a number of professionals (including marketers, designers and content writers). The end goal of the project is to find a creative way to present your content in a way that most appropriately meets the objectives of the website. You must remember that content really is the star of these sorts of sites – users want to find the phone number or the address and ignore everything else.

Outline your Strategy

  • Research, analysis and anticipates needs
    The team will need to create content based on the user's needs and will then need to optimize the user experience for a mobile environment. To achieve this, they will need to answer a number of critical questions, like who is looking for information and what sorts of devices do they use? As an example, you will need to present the user with the content they want and then use the design to make it easily accessible.
  • Identify device capabilities
    You should try to take advantage of whatever extra features the mobile devices offer (such as GPS, touchscreen and cameras). This will enable you to present your content in a creative, useful, engaging and, above all, entertaining way. You might use GPS to show the user your nearest store location, for example, or a link that they can click to call the store directly to speak with a friendly sales representative.
  • Fulfill user needs on each device
    In mobile web design, the needs of the user should dictate the overall content and appearance. The user's needs, however, will change based on a variety of factors, the most notable of which being the device that they are using. This means that the content should be extended across all of your marketing mediums, from smartphones to tablets to computers, so that users can transfer devices as they go.

At the end of the day, it is important to understand that the ways in which users are accessing the internet today are changing – more and more people are using their smartphones, for example, to browse the internet while on the go. This is why it is important that mobile web design and our content marketing strategies can be integrated, as this will ensure that users receive the information that they require while still utilizing an attractive website. Fortunately, you can achieve this by following the above tips.

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