The advent of internet technology has resulted in cutthroat competition among online businesses. The need to stay ahead of competition has further augmented the demand of proficient SEO services. Earlier, SEO or search engine optimization was limited to on-page and off-page activities, but with gradual evolution in SEO practices, now it has become an integral part of website designing and development.
Before optimizing any website, one should try to update the design of the website first. A shabby and haphazard website will do more harm than good in terms of SEO. No matter how well you rank based on your SEO strategy and drive traffic towards your site, if the website is outdated and unintuitive, potential clients will drift away sooner than you think.
With the introduction of numerous technologies for web design and development, designers have lots of options to create SEO friendly web design. Whether it is using HTML5 and Parallax to create quick loading and well-managed sites or using Responsive Design to make websites mobile friendly, when SEO and web design processes are combined sensibly, one can just expect nothing but the best.
By using parallax design, one can easily put entire web content on one page, which allow the visitors to access the content easily. The unique parallax storytelling design if used properly can even lead to high conversion rates for most websites.
The only setback of using parallax design in terms of SEO is perhaps the challenge to leverage various keyword phrases on a single page site and implement best SEO practices to attract traffic. To counter this issue, many designers are using parallax to create various web pages and integrate it in the website, instead of basing the whole site on parallax.
The latest rage in the web design field is responsive design and is even suggested by Google for creating designs for multiple devices. By using this web design method, the resulting website offers exceptional user experience and performance on various devices like computer, tablet, or mobile. Besides, one can use a single URL for web site as well as mobile site, thereby making the job of SEO professional easier as they don’t have to create back links and target them for two different URLs. There is one drawback to this approach though; using a single URL can pose some restrictions in terms of segregating the keyword targeting towards keywords more apt for tabs or mobile users.
HTML5 has several great features to make the web design more interactive and user-friendly, but implementing SEO strategies in it is a daunting task. Moreover, when coding is not done correctly, it can result in a bad segment or page that the search engine crawlers cannot crawl properly. Clean and easy to crawl backend codes are important for rankings.
Creating web designs keeping in mind the likings of the end user is the best way to improve rankings on the search engines, as enhanced user experience means better rankings. However, one also needs to take care of Google’s reasonable surfer patent, which specifies that all prominent links along with most-clickable links are more liable to bring in internal page rank.
Many experts believe that using conversion tools like user guides, whitepapers, or surveys, which asks the user to fill a form for access is a great way to make the website interactive and client-oriented, while at the same time allow one to capture client information easily. Moreover, the website should follow prevailing web standards to get better traffic and better conversion rate. Designers are also using CSS to create interesting illustrations that are a boon from SEO perspective as well.
Using eye-catching, embeddable infographics that act as a linkbait makes link acquisition a piece of cake. Showcasing the products or services provided by any company in a tangible way has a great impact on the visitors, thereby boosting the rankings in the long run. So, go ahead and utilize any web design trend you like, but only after you have weighed over its SEO benefits.