Can You Fully Automate Social Media Marketing?
We are all constantly bombarded with the latest automation tools that promise to automate all your tweets on Twitter or get us hundreds of new friends every day on YouTube. Anyone who is marketing online has contemplated the idea of "FULLY AUTOMATING" their social media activities. There are tools that will allow you to dispatch automated tweets all day long on Twitter containing your pre-written messages, or news feeds within your niche. However, there will always be one BIG factor that prevents full social media automation from being effective …
Social Media is … SOCIAL
For those who want to really develop a large following that is interested in joining your mlm business, you must INTERACT PERSONALLY!
Nothing can replace real human interaction when it comes to building relationships online. Social media sites like Twitter, Facebook, and others are specifically designed for building relationships. You can not build relationships by sending out streams of automated messages. You have to interact and really talk to people. Ask questions, provide helpful information, get personal and let people know what you are all about. Only then will you build relationships, and that can lead to increased interest in YOU and what YOU are doing, promoting, or selling. An example of this using Twitter would be replying or retweeting other's tweets that you find helpful or interesting. Another example would be asking questions from your readers.
That does not mean that you are not able to leverage automation. In fact, there are some great tools that will absolutely allow you massive time savings. You just can not rely 100% on automation and expect to be effective in sponsoring new distributors online.
I will give you an example that I am sure you can refer to. I am on Twitter nearly every day and see people who send out automated tweets all day long using TwitterFeed. TwitterFeed is an effective service for automatically tweeting news or any other feeds with a specific search criteria. This is OK for a once in a while tweet, however when I see those who send out 10-30, or even more of these automated news tweets, I simply unfollow them because I find it very annoying. I am sure I am not the only one. I also unfollow those who are obviously using automation to send out the same message, or set of messages repeatedly, and who never interact or respond to anyone.
If you attempt to 100% rely on automation, you will simply be tuned out.
So, lets talk about how automation can be a real time saver and actually build a massive downline when utilized appropriately. There are certain tasks like finding and following other like-minded people within your niche where automation is an good alternative. You can also take a "very limited" set of messages to send out over time. If you do this, be sure to space them out, and vary them so they are not the exact same message. Another appropriate use of automation is to use services like OnlyWire to automatically bookmark your content with the social bookmark site. Before automating any task, ask yourself if that task would be more effective with a personal touch.
I send personally very few automated messages and apply automation only to finding, following, unfollowing, and very few automated tweets. In order to be effective at building relationships with social media and using it to build your mlm business it definitely does not have to take a lot of time. I personally spend on average less than 60 minutes per day on Facebook and Twitter combined. I could spend less, but I do also enjoy it.
Here is one tool that I highly recommend for automation of tasks on Twitter:
This is a great piece of software for building a list of people within your niche to follow, then set an automation schedule to follow a certain number of them each day. It will also keep track of who you are following and allow you to unfollow those who do not follow you back within a certain amount of time. Tweet Adder can also be used to automate tweets, but as I stated earlier, you should be very careful about doing that.