Car Magnets Advertising – The Pros and Cons and How to Do It
Car magnets advertising is a very affordable way to get your name out there to the general public. Just think–you are driving down the road and thousands of people are seeing your brand over and over again!
But what are some of the drawbacks of magnetic car advertising? And how do you get that sign done, anyhow?
First off, the pros of magnetic advertising are numerous. It is relatively low-cost, it gets your name in front of a large group of people, and it travels wherever you travel!
This kind of display advertising is especially beneficial for local or regional service businesses, such as HOME organization consultants or property management companies.
But think before you delve into this form of display advertising. There are some definite cons.
For one, are you reaching your target market by displaying a magnetic sign? Just driving down the road you may not. When you have a niche or affinity market, this option may not be the best idea, unless you plan on spending a lot of time parked in lots where your affinity market is also hanging out.
Additionally, magnetic signs can fall off your car. This happened to me! And if your body is fiberglass, it won’t work.
You might want to consider vinyl advertising, instead, if you are worried about either one.
So, now that you know the good, the bad, and the ugly about car magnet advertising, how do you go about getting a sign?
Google car magnet advertising or some variation of the phrase. You will find many companies who do an excellent job. Some do only one or two color, others offer full color. Some companies have stock designs you personalize, others have an online design program.
Be sure to check what technical considerations are needed for your sign. Most websites list that under an FAQ section or a section devoted specifically to that. If you have any questions about it, don’t be afraid to call and talk to their technical department. They can guide you step by step what you need.
If you want to have a sign done locally, look at your local copy or sign shop. Copy shops often have reasonable prices, although they don’t seem to be as competitive as online shops.
Consider going with full color designs as opposed to one or two color. Color sells, especially in this Internet age we live in.
Make sure you use your brand consistently. What does this mean? Be sure your logo is the same as your business card as your magnetic sign as your website. Then when a prospect goes to your website after seeing your sign, they will immediately recognize that they’re at the right site.
You want to have one strong marketing message. Don’t list too many products or services. Keep it simple. Remember, white space is good! In design, less is more.
In other words, if you clutter up your sign with too many images and words, you will only confuse your prospect and you will not see any results.
Make sure the fonts are readable. Make your phone number and/or website stand out by putting it in another color.
By designing and purchasing a car magnet, your advertising will reach new heights and your brand will sizzle!