When it comes to your business, you need to make an impact to forge meaningful relationships with customers. One of the best ways to do this and get customer attention during the precious few seconds it takes to hold their interest is through a powerful website. A powerful website will take you to places you’ve…
"Is not email marketing dead?" A lot of people have been asking this question for some time. Well, the answer is no! Email marketing is far from being dead. However, the way people approach email marketing has changed drastically over time. The reason that email marketing will never be dead is because emails are used…
In today’s business climate, technology is advancing more rapidly than many organizations can keep up with. Frequently, a number of the larger corporations, and even small to medium-sized businesses as well, now hire technology consultants and highly educated technical staff to keep their organizations competitive and up to date with the latest technological changes and…
A book can be a great marketing tool to help you promote your personal brand and your business. Yet, unless you are a well-known celebrity with a large publishing house behind your efforts, the job of promoting it will be left up to you. Having worked with many well-known (and some not so well-known) authors…
One of the best strategies for customer acquisition that marketers utilize in order to increase returns is conversion rate optimization. Unfortunately, many are not doing properly. Even though a very high percentage of paid marketing campaigns are not successful, marketers continue to blindly invest in such advertising methods to increase traffic. While social platforms and…
Global benchmarking is the process of identifying best practices in organizations anywhere in the world to seek information that can help an organization to measure and compare its performance against those best practices in order to improve its operations. A benchmark is a reference point for taking measures against. Best practices are the techniques that…
Software testing is the way to ensure the dependability, accuracy, and correctness of the software application. With so many software developed every day, it is becoming more and more crucial to test our software for potential bugs and issues. Software testing can take place during the entire software development lifecycle from the initial designing to…
Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive tract with marketing clichés that will make you puke. These marketing buzz terms are polluting creative minds everywhere – and there might even be scientific evidence linking these cringe-worthy catchphrases to Millennials’ intense feelings of “I don’t want a desk job”.…
As the saying goes, necessity is the mother of invention. With literally no marketing budget, startups are forced to seek the optimal and probably most basic way of seeking customers: Focus on who they are and where they are . You can not spend millions of dollars to build your brand name and mindshare before…
The term growth hacking is in itself a proof that marketing techniques for startups and businesses have greatly matured and have been improvised. Marketing at a later stage is not as challenging as getting your name out there for the first time and this is where growth hacking comes in. One needs to be very…
Wait a minute – if growth hacking is a legitimate term, then what is a growth hacker? Well, a growth hacker is best known as “a person whose true north is growth” – a term first coined way back in the year of 2010 by Sean Ellis, a famous marketer. He wrote about growth hacking…
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