digital marketing SEO

Subdomain or Subdirectory? What They Are & How They Affect SEO

As a marketer, that debate can cause confusion. Below, let’s review the differences between a subdomain and subdirectory and how they affect SEO. Subdomain vs. Subdirectory A subdomain compartmentalizes your website so you can establish specific content types that are distinct from your root domain. On the other hand, a subdirectory is a pathway within […]

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The 6 Most Common Account-Based Marketing Challenges and Obstacles

The road to success in account-based marketing (ABM) can be fraught with challenges and obstacles that each agency has to overcome. While some of these issues may be specific to the agency and its method of operating, some recurring problems have a tendency to take hold in any organization that practices ABM. Recognizing these issues […]

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What to Do With Purchased Lead Lists in Your Inbound Marketing Strategy

In order to scale marketing and sales efforts quickly, companies often purchase or “scrape” lists of leads or work with “appointment setting” firms who do such activities. But even if these lists include high-priority companies and covetable job titles, they may not be OK to pursue and may undermine your acquisition efforts. For one, you […]

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Types of Credit Cards – Pros, Cons and Comparison

Business Credit Cards Who They’re For: Business Owners & Executives Interest Rates:13.24 – 22.99% Pros: Expect low introductory rates, cash back programs, airline rewards and special bonuses that may include: separate business and personal expenses, additional cards hooked to the same account for trusted employees, expense management reports and increased credit limits. It’s easier to […]

digital marketing

Why The Google Adsense And Adword Business Model Will Actually Fail

As Google AdWords and Google AdSense becomes more mainstream, the rate of fraud from self-clicking (commonly called Google-bation), and click-draining (clicking on competitors ads), will increase exponentially. The problem is that the electronic antichrist has an obvious conflict of interest in eliminating fraud. Like most web site owners running Google Adsense, you probably are tempted […]