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Category: digital marketing

What to Do With Purchased Lead Lists in Your Inbound Marketing Strategy

In order to scale marketing and sales efforts quickly, companies often purchase or “scrape” lists of leads or work with “appointment setting” firms who do such activities. But even if these lists include high-priority companies and covetable job titles, they

The 6 Most Common Account-Based Marketing Challenges and Obstacles

The road to success in account-based marketing (ABM) can be fraught with challenges and obstacles that each agency has to overcome. While some of these issues may be specific to the agency and its method of operating, some recurring problems

Major Reasons For High Information Security

Information is an asset for any organization and since it needs to be protected in a proper way. This is similar to other important business assets and personal attributes which play an important role in the overall development of an

PayPal Hack – My PayPal Got Hacked And How I Got it Back

This is a story about how my PayPal account got hacked and how I got it back. I had an unlucky day but with a little tinge of lady luck's blessings which helped me to get back to square one.

Computer Hacking and Digital Investigation

Computer hacking has become a buzz word over the last decade. It was several years ago when computer security was not as strong as it is today. This made for many stories, including the base story for the movie "War

Threat Management

Technological advancement has played a proactive role in the growth, expansion, and success of many business enterprises. The advent of Internet, which bought with it numerous other conventions, has helped a lot in revolutionizing the business world. Although there is

Malware Growths Driven By Toolkits, Leaving Organizations Open To More Attacks

It is believed that the astounding growth of malware that we have seen the last two years is driven by toolkits sold in the undergrown economy. About two-thirds of malicious web activity can be traced back to botnets and exploit

Cell Phone Technology – Unleashing the Future of the Smart Phone

Most people do not realize how fast mobile cell phone technology is moving today, it seems to be exponentially increasing. As we study all the new applications and features along with all the new devices, we see that there is

Trained Information Security Professionals – the Need of the Hour

According to a Deloitte Survey, more than 50% of companies surveyed admitted to having a data loss in from June 2005 – June 2006, with roughly 33% of those incidents directly resulting in financial losses. It is estimated information security