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Stamps (Dotcom) Vs. Endicia – Expert Tips on Choosing a Discount USPS Postage Provider

If you operate an eCommerce business, there’s one element of your daily process that is unavoidable: shipping and order fulfillment. One of the greatest costs of doing business in the eCommerce industry is directly related to shipping and handling and the cost of returns (that your online store must encumber). While current studies show that…

How Our Minds Fool Us Into Making Bad Decisions, and What to Do About It

The shocking financial consequences of how we think Niall Ferguson’s best-selling and televised “Ascent of Money” covers beautifully the evolution of the financial system from ancient Mesopotamia to today. It is a superb book that relates the crucial role of financial tools in the growth and decline of empires and dynasties. Ironically, in amongst this…

The Effects of Information Technology on Management

In today’s business climate, technology is advancing more rapidly than many organizations can keep up with. Frequently, a number of the larger corporations, and even small to medium-sized businesses as well, now hire technology consultants and highly educated technical staff to keep their organizations competitive and up to date with the latest technological changes and…

Optimize the Customer Journey to Sell More

One of the best strategies for customer acquisition that marketers utilize in order to increase returns is conversion rate optimization. Unfortunately, many are not doing properly. Even though a very high percentage of paid marketing campaigns are not successful, marketers continue to blindly invest in such advertising methods to increase traffic. While social platforms and…

What is Hacking?

What is your definition of hacking? Most people think of the news stories that relate to big companies having embarrassing problems as their data is compromised. But in truth, hacking goes a lot further than this. It does not always have to be someone you do not know who hacks into your systems and causes…

3 Ways in Which Avoiding Software Testing Will Hurt Your Marketing

Software testing is the way to ensure the dependability, accuracy, and correctness of the software application. With so many software developed every day, it is becoming more and more crucial to test our software for potential bugs and issues. Software testing can take place during the entire software development lifecycle from the initial designing to…

The 10 Most ANNOYING Marketing Buzzwords

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive tract with marketing clich├ęs that will make you puke. These marketing buzz terms are polluting creative minds everywhere – and there might even be scientific evidence linking these cringe-worthy catchphrases to Millennials’ intense feelings of “I don’t want a desk job”.…