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Warning Signs in Farming

The extent and popularity of farming may project it as a safe occupation but this is not so. In fact, farming is quite a dangerous occupation that accounts for nearly 19% fatal injuries across the nation each year although only 1.8% of the population is engaged in such activities. The most common types of farm…

Make Money Online

In today’s economy a lot of people are wondering how to make money online. The secrets to making money online are the same as making money in the “real world”: Hard work, creativity, innovation and knowledge. The Internet is the real world, it just has some aspects that allow a person of lesser means compete…

Four Ways For Sales and Marketing Professionals to Segment Their Target Market

Philip Kotler reminds us that if markets are to be segmented and cultivated, they must meet certain requirements. Segments must be: Measurable Substantial Accessible Differentiable Actionable Assuming your target markets meet those requirements, sales and marketing professionals can cultivate these segments to maximize their potential. There are four ways to segment any given market and…