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B2B Insurance Agent Sales and Marketing Best Practices – Overcoming Prospect Objections

B2B insurance sales can be a difficult endeavor even with a relatively eager agency prospect. There is a budget approval process including a CFO review, buy in from key team members, the coordination of schedules, legal review and finally getting pen to paper. These are just some of the many challenges inherent in any B2B… Continue reading B2B Insurance Agent Sales and Marketing Best Practices – Overcoming Prospect Objections

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Beating Adwords Scam- Problems and Solutions

Why are you reading this article? Most likely it is because you want to stop being scammed, know the proper techniques to build a profitable adwords campaign or make more money than you are spending. I know the feeling. Today I will introduce how to determine a scam, benefits of keyword research, and solutions to… Continue reading Beating Adwords Scam- Problems and Solutions

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Four Ways For Sales and Marketing Professionals to Segment Their Target Market

Philip Kotler reminds us that if markets are to be segmented and cultivated, they must meet certain requirements. Segments must be: Measurable Substantial Accessible Differentiable Actionable Assuming your target markets meet those requirements, sales and marketing professionals can cultivate these segments to maximize their potential. There are four ways to segment any given market and… Continue reading Four Ways For Sales and Marketing Professionals to Segment Their Target Market

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Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is… Continue reading Does Your Website Follow “The Iron Law of Marketing?”

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How to Write MLM AdWords Ads That Convert

When working on a multi level marketing business, you have to be able to get people to actually notice what you are selling and to prove to them that by being a part of your multi level networking business they will receive benefits and a chance to earn extra cash on the side by just… Continue reading How to Write MLM AdWords Ads That Convert

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