Close

Search Engine Optimization Guide for Webmasters [senior Hs Paper]

Introduction Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. Continue Reading

Justin Malonson Wins Top Digital Marketer at 2017 Business Achievement Awards

Justin Malonson the CEO of Coastal Media Brand wins prestigious Top Digital Marketer Award at the 2017 Business Achievement Awards on October 20, 2017.  This is a press release Myrtle-Beach, SC — (SBWIRE) — 10/27/2017 — The Business Achievement Awards, the world’s premier business awards. They were created in 2000 to honor and generate public recognition of Continue Reading

Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship

The Canadian Supreme Court has ordered Google to de-index an e-commerce site globally. This sets a disastrous precedent that opens the door for other governments (and private parties) across the globe to try to control or censor Google’s search results. The case was Google Inc. v. Equustek Solutions. The plaintiff, a small tech company in British Columbia, Continue Reading

New Quality Score metrics: What matters most, and how to improve your ads

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never watched the updated Ad Rank explanation video by Hal Varian, Google’s chief economist, I recommend you take a look.) Determining the relative importance of Quality Score Continue Reading