Attention is the new gold; brands are in a constant competition for our attention. A big portion of our time we spend online, where we are bombarded with insane amounts of information and advertisements. It’s hard not to become overwhelmed in this world of consumerism. We have had to become good at quickly evaluating which […]
Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher […]
Have you ever looked around the web and wondered why so many websites look like one another? It’s not like every website uses the same color palette, or identical structures. However, they do all seem to use the same basic components, and formulas for success. If we don’t question this kind of design homogenization, do we […]
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, […]
Web developers have been the bedrock of any company’s business strategy for some time, and the industry is continuing to thrive and grow at a rapid pace. This is why it’s surprising that it is so lacklustre when it comes to diversity. A recent study revealed 80% of those in the design industry are male, […]
Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you […]
Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred […]
Storytelling is essential when it comes to branding. Without a story, your brand won’t stand out and you’ll look like everyone else. When you have a story, people are more likely to remember who you are and what you have to offer. Storytelling in branding can have an emotional impact on your clients, and while […]
You’ve been working away at your latest design project, and the client has given the go-ahead on your lovingly created digital concepts. Now it’s time to bring those designs to life, and you have a developer queued up to do just that. So your part’s done, right? Not quite. You’re going to want to make […]
The biggest trend we’re talking about this month started at WWDC as Apple provided a glimpse of what’s coming next for their operating systems. This time around there’s a distinct design element. Did you catch it? Here’s what’s trending in design this month. Free First Month: Millions of Fonts, Freebies & Design Assets 1. […]
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, […]
Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and […]
A successful rebrand goes far beyond flashy graphics and high-res photos. It tells a story. It positions a product to fulfill the wants and needs of the consumer. Following the rebrand journey of Lettuce Grow, take a look at how visual elements can enforce the mission of your brand, engage your consumer and cultivate incredible results. […]
There’s no shortage of ways in which you can generate traffic towards a website, and the list seems to be growing on a daily basis. For every new traffic generation method, there are thousands of fresh sources of traffic for businesses to tap into. Plenty of people find themselves so caught up in focusing on […]
Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR […]
No matter how skilled you are as a designer, you need tools. A surgeon can’t operate without a scalpel; the same goes for designers. To get the job done effectively, you need to right tools in your arsenal. Tools certainly don’t make the craftsman, but they do make your job easier (and mostly fun). Free […]
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, […]
Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the […]
Users come to your website with certain expectations already in their mind; they’ve seen thousands of other websites before and it’s only natural that they’ve adopted certain habits. Instead of trying to change these patterns, it’s much better to incorporate them into your design. To learn more, let’s have a closer look at a psychological […]
Have you ever wondered what do a bitten apple and technology have in common? The Apple logo has become one of the most iconic and world-wide known logo, but not many people know the history and the meaning of the bitten apple. The first logo of the company doesn’t look at all like the […]