Combined SEO-PPC Strategy to Score Big
To score big on the internet, you would need organic SEO. There are various aspects of it, like keyword research and integration, Meta tagging, use of rich media etc. However, there is another frontier that you should be exploring in order to achieve relevant value traffic to your website. You must have already guessed the answer. Yes, you should definitely consider investing in PPC ad campaigns to ensure guaranteed conspicuousness in the Search engine results page.
Difference between PPC and Organic SEO
PPC is not organic SEO because it is about creating tactical advertisement copies of the products listed on your website. Designing a successful PPC ad campaign requires SEO expertise as the campaigner has to essentially target a keyword phrase and create a short but impressive copy that earns the interest and trust of the visitor. Although financially different, because budget is a factor in PPC (which is of no importance in organic SEO), yet a back knowledge of SEO strategies is ardently required to create a successful PPC ad campaign. Therefore, you should be looking for hiring a dedicated SEO PPC service to create the winning combination through which you can attract maximum traffic to your website.
Copywriting Skills Required
Despite all its complexities, at the core a PPC campaign is essentially about creating a catchy advertisement that counts. In fact, online campaigners actually create multiple ad copies and rotate-try-test them to determine which copy is the most effective in securing traffic volume. The secret of PPC success essentially is in understanding the pulse of the audience that visits the internet looking for a particular product. Both you and your competitors are providing that product, so you should be making sure that your ad copy is written with maximum effectiveness so that the visitors preferentially choose you over your competitors. Great advertisement copies are not created overnight. You would have to go through the brainstorming to ensure that you are creating amazing catchy copies that should be tried and tested before you finalize on a single copy that would be promoted in the sponsored ad results.
Extensive Keyword Research
Employ all your instruments of keyword research. You would then have to research the target audience to understand the keyword combo that would have been most successful in search engine results. For best results, you should not concentrate solely on one search engine and neglect the keyword research tools of the other search engines. There are unofficial research tools as opposed to the authorized search engine KW research tools as well. Your SEO PPC service manager will be efficient enough to select the top performing keywords / keyphrases and develop highly effective PPC campaigns surrounding them. This also is not done overnight. Extensive KW research combined with knowledge of recent search trends can help the professional to create high performing ad campaigns within your budget.
Follow Up With a Landing Page
Just devising an impressive PPC campaign is not enough. When the visitor is clicking on your sponsored link, preferentially over the other sponsored links, make sure that he / she gets the preferential treatment on the landing page as well. A well-maintained landing page is of paramount importance in creating a highly effective PPC ad campaign. The SEO PPC service will provide innovative and attractive landing pages, which will be so balanced and informative that the visitor trusts you enough to make an online purchase.