As you probably know, the two things you need to do in a business, especially an online business, is to increase incoming traffic and conversions. It is even better if the traffic is high quality, so there's a better chance to increase sales. I know what you are thinking, "How do I drive traffic to my site?" Well, let's take a look at a cost effective and strategic way to do so.
Three things that can improve the flow of traffic to your site: cost effective advertising, selective targeting and solid ads that are created to incite your audience to want to learn more about your products or services.
Let's take a look at advertising. In today's economic climate many companies have decided to cut back on online advertising. Those that can afford advertising are driving up the cost of keywords by trying to out bid each other in order to get the most eyeballs in front of their ads. The competition is fierce and the little guy or gal seriously has a chance to even be in the same conversation.
There is something you can do however and that is to leverage a cost effective ad platform and target your users in a more strategic manner by learning how to Create Facebook Ads. Once you know how to create Facebook Ads, you have to get those ads in front of the right people. This is where targeting is crucial to the success of your ad campaign. Up until now, your ads were targeted with key words on Google and that was your only choice. Now, there's a new and improved choice. Facebook has targeting potential that is groundbreaking.
Remember your ad needs to capture the reader's curiosity and convince them that they should have an interest in your product or service. The word of your ad needs to be positive and strong, without being gimmicky or full of hype.
Lets now take a look at targeting. Facebook allows you to target according to location, anywhere from countries to cities. You can also select certain age groups and genders. Another choice, that could well determine your rate of conversions, is a person's interests. This option beats key words because it is more specific, especially when you combine it with the other choices.
But we're not done yet! There are still more options to zero-in on potential customers. A person's birthday is another option for targeting, as well as his occupation, level of education, or language. As if that were not enough, you can target people by those who are looking for a relationship or by their relationship status. The final option has to do with a person's connections or lack thereof. Facebook can target people who are connected to certain groups, pages, application, and such. All of these choices are one reason why Facebook Ads beat Google AdWords for getting the most out of an ad campaign.
Remember, If someone on Facebook subscribes to your blog, links to your website or connects to you in some way, then all of their Facebook friends and fans will see it too. All of a sudden you are positioned in front of new prospective customers and all of this can easily be done through a fan page. It is like word-of-mouth advertising. And the best thing is; it is free to set up a fan page. This added to a powerful ad and strategic targeting is a formula for get the results you desire.