Embraer wanted an updated internal communications hub that could handle a national team, and was optimized for desktop, mobile, and tablet. It needed to be a modern, user-centric internal site that delivered news and resources efficiently to employees.
In the RFP process, our team built a strategic foundation that would propel all of the work we’d do with Embraer. A holistic and immersive dive into the Embraer brand was integral to this process as we developed a mockup of what would eventually be a brand-new internal communications network.
Embraer had to be informative, but not appear overwhelming to users. Coastal Media Brand worked closely with the Embraer team to devise an effective navigation and homepage structure, as well as categories and subcategories for internal content, so visitors could easily find the information they were looking for.
Our team successfully integrated the Embraer employee system with the Embraer website, which allowed for a robust and secure Single Sign-on (SSO). Information is pulled directly from the Embraer directory in real-time, allowing for a personalized content experience relevant to each Embraer employee.
Enhanced Content Experience
Embraer website hosts a large catalog of engaging articles and resources for users to explore. To get users more engaged with this content, the Coastal Media Brand team developed new ways for them to interact with it. This includes a “Special Announcement” tag, to distinguish high-priority content, and a new “Favorite” functionality, for users who want to save the stories they enjoyed most. What’s more, every article now concludes with an opportunity to leave feedback, creating a venue for conversation, criticism, and productive conversation.
Embraer engaged Coastal Media Brand looking for a way to unify its team and evolve how the entire organization communicated. Today, the Embraer website is a digital hub and content gateway for all Embraer employees, encouraging their engagement and driving productive conversation across the company’s ranks. What’s more, Embraer now has greater visibility into the content its team actually enjoys consuming, laying the foundation for more fruitful communication in the future.