Facebook.com has become one of the world’s most trafficked sites and for good reason. It’s free and the features are almost always better than other social networking sites. There are over 400 million active users and half of them log onto their page every day. That stat was taken from Facebook statistics. That means on any given day you could reach out to 200 million people and I am sure that number is growing. With that kind of audience why aren’t you advertising yourself on Facebook right now? Maybe you are but your just not getting the results you had hoped for.
One secret to Facebook marketing is that you need to make a business page. At your business page you are trying to get people to become fans of your business. The biggest starting principle behind this, is that when every person becomes your fan and update is put on their wall. Now the best case scenario is that one of their friends see this and decides to become a fan also. This will wash, rinse, and repeat until that next person decides not to join. Once you have a solid base of people you can feed them with whatever information you would like about your business. With that said, the business page isn’t an exact science. Some work better than others and some don’t work at all.
A lot of businesses use Facebook ads to advertise their business page instead of their actual website or blog. Again this can work as well but you will need to find out what works best for you. Another way to make you Facebook business page grow is to link it to your blog, website, Squidoo lenses, and twitter. If you can get publicity for free it will cut your expenses down a good amount.