The Potential Exposure of Facebook and Google
Facebook technically has more page views a month that even Google. This means the potential for exposure is very high.
Easier Ad Placement
Facebook doesn’t necessarily use the hard-to-follow and always changing algorithms for ad placement that Google does. Thanks to this, advertising efforts aren’t likely to go out of the window at a moment’s notice like they can on Google.
The Social Aspects of Facebook and Google
Google is a search engine. Facebook is a community-based social networking site. This means Facebook advertisers have a greater ability to reach out and really connect with their customers. The spin-off benefits from this difference alone can be amazing. Google just won’t give advertisers the ability to enjoy a running conversation with their followers. It also won’t enable this “free” advertising platform.
Google might still be the first venue people turn to when they need to advertise online, but it’s no longer the only game in town. Facebook provides a number of benefits that search engines cannot compete with. This site enables advertisers to truly reach the demographics they are after and enjoy the benefits of highly targeted ad placement. In addition, the social networking aspect delivers an incredible spin-off benefit that can drive more business in an advertiser’s direction.
Who Will Benefit From Facebook
While Facebook does have some restrictions on the types of ads it will accept and the advertisers it will allow to use its site, these ads are beneficial for just about any use imaginable.
Facebook ads are ideal for:
If it’s your intent to drive traffic and potential sales to your website, Facebook can help you get the job done. When ads are well crafted and place, they will send traffic your way. This leaves the ball in your court to make the sale.
Even if you own a small shop that doesn’t offer direct online sales, you can still benefit from Facebook ads. The geographical and interest-based targeting provided by this site provides the options that brick and mortar businesses need to succeed. You can use Facebook to promote your company’s website and generate walk-in sales, appointments for services and so on. You can also use it to up your level of connections with your clients and keep your company name in the forefront of customers’ minds.
Facebook is very friendly to affiliate marketers. As long as the products being touted fit within Facebook’s guidelines, there’s nothing to prevent an affiliate from getting the word out about a product or service. This advertising source, in fact, is ideal for affiliate marketers who wish to reach out to rather unique niches.
Facebook is a great venue for organizations to advertise their missions, causes and need for funds. It is also a fantastic place for organizations to create an online following that might provide support when it’s needed the most.
As you can see, Facebook provides a tremendous outlet for advertising almost anything.