Facebook Marketing has become a huge topic of discussion in the internet marketing world as Facebook has over 300 million users in all demographics in all countries across the world. Here’s a quick article discussing how you can use Facebook to market your business using the enormous social media site.
There are a number of ways Facebook marketing can be an effective strategy for your business, but you do have to be very careful on how you go about promoting your products / services. There are ‘unspoken’ rules that the community adheres by, and if you are seen as a business just trying to ‘sell stuff’, you will quickly be ignored.
So lets have a look at a few of the different ways you can use Facebook Marketing to build your business.
1) Paid Advertisement. This is know as Pay-Per-Click (PPC) advertising and Facebook has recently improved their services. This nice thing for us as advertisers is that with PPC advertising we only have to pay if someone clicks on our ad. This form of Facebook Marketing is something that Facebook had been struggling with for the users didn’t want to see more ads. So Facebook had to find a way to place these ads where it would not upset the users, and still satisfy the advertisers giving solid results. You can check out their paid service by visiting their site, scroll all the way to the bottom, and click on ‘Advertising’.
2) Groups – If your product or service has a loyal group of customers, you can create a ‘Fan Page’ and start to build a community from there. This is effective if people are enthusiastic about your product and love to share stories and connect with similar people.
3) Events – If you are launching a product, having a meeting, or throwing on any kind of event, you can create an event on Facebook invite the people you know, and have them do the same. The key to remember here with this Facebook Marketing Strategy is that the prospective customer is always asking themselves, “What is in it for me?”.
As you can see there are many Facebook Marketing Strategies that you can put to work for your business. It is important to have a clear idea of how your marketing funnel is going to turn a curious prospective customer into a paying customer.
If you are using Facebook Marketing strategies to build your Home Business, make sure you follow the link below. I share with you 7 Fatal Mistakes that I’ve made in my business and show you hoe to integrate new strategies into your business.