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The world of online marketing is constantly changing. New techniques are being used and tested everyday and although most of them never work, a few of them make it to the mainstream. Online marketing is an un-steady world and if you do not keep up with the latest techniques, you could be left behind.

Of course the buzzwords at the moment are Web 2.0 and social marketing. These new marketing techniques were said to be just a fad but there is no sign of them slowing down. Facebook, Myspace, and YouTube are a few of the most visited sites on the Internet and their traffic rankings are catching up to the likes of Google fast.

But do you make the most of these valuable sites? Not so long ago, savvy Internet marketers were using Myspace to create a tonne of valuable traffic, adding as many friends to their profiles as possible and promoting relevant products. Of course these days it's not that easy. People seem to think that social marketing is dying down and becoming harder to profit from but I can assure that is completely the opposite.

Facebook has always been the 'golden egg' to the web 2.0 marketing world. People knew there was an amazing amount of traffic there but but did not have a clue how to use or profit from it. Clever marketers are now saying that not only is the new Google AdWords but it can offer a hell of a lot more – including super targeted advertising, tight niche targeted groups and business and fan pages. The ways in which Facebook can be used for marketing purposes is huge and should definitely not be over looked.