Advertising for free on Facebook can get anyone excited – and why not? Facebook is the most popular social networking site in the world today. Since it was launched in 2004, it has been getting more and more users everyday estimated now to be at least 75 million users. Advertising for free on such a highly trafficked website on the internet is appealing to many business men, woman, and companies.
But is advertising really free? The answer is "yes" and "no." Let's start with what you can do for free. All anyone has to do is create a personal profile page and from there, you can start building your business profile (s). You can even upload a company logo, upload pictures and upload videos connected to your business right to the business page. But that is just the beginning. You can even create an event to target a specific market that your service or product is trying to focus on or tap into. Basic business marketing and advertising on Facebook is not only effective but at the same time, it is fun and free.
Once your personal profile and business page is set up, you can begin by importing your contacts to your pages and inviting them to "like" your business. Whenever one of your visitors comments on your business page or "like's" your business page, that message is sent out to all the friends of the visitor. Therefore, who one visitor likes your page, you can easily be getting your company name in front of hundreds of potential customers.
What you post and put on your business page is of significant importance. First of all, and probably most importantly, make sure you are posting useful, quality, unique information. Let's say you own a painting company. Many of your customers we be couples and families. If you are posting pictures of scantily clad woman and crass jokes, you will most likely see many people un- "like" you and see very little, if any business from your business page. You have to remember that anything you post to the internet, including posting to Facebook, will remain linked to you (and your business) just about forever. Even if you delete something, a lot of cookies will keep deleted material alive long after you remove it. A simple rule of thumb, is to ask yourself before posting anything, if you would be willing to share it with your priest, rabbi, mother, father, children, or even with the world on the 5 o'clock news, because in essence anything you post, you are sharing with the world.
I have spent a while talking about the free advertisement for Facebook you can get for your business on Facebook because if you choose to do advertising your free business page, profile, and following are going to be a very integral part of the equation and extremely important in the conversion of potential customers to paying customers because when they click your ad, they will land on your business page.
How much do actual paid advertisements cost? You can create your business ads right on Facebook: they have made it very easy for even an amateur to do it. Once that is done, you can choose to place your ad by location, sex, age, keyword, relationship status, job title, workplace, school, or a combination of them.
At this point Facebook with be showing you the number of people available in your target market, and what they recommend you bid for each click (CPC) or for each one thousand impressions (CPM), or views. You can see about how much people are currently paying for the same criteria, and set a spending budget with a cap for your monthly advertising.
In the end, Facebook marketing and advertising can be very useful to assist you in growing your business with little or no expenses incurred!