I want to clarify the best ways to market and build relationships on Facebook. There are droves of people going to Facebook as a way to communicate and build relationships with people all over the world. As a business owner you are probably trying to tab into the Facebook world and attract people to your business or service. This task is easier than one might think if you use the correct methods and strategies.
Recently, there have been a great deal of people flat out spamming messages and status updates out to their friends on Facebook. This is by far the worst thing you could do when trying to ATTRACT a new prospect into your business.
People are generally very turned off when they see this blatant attempt of selling. As a business owner, you are losing your credibility and trust of potential prospects. Seriously, no one really cares about your offer unless it directly affects them and their current circumstances.
It is all about your niche. I can not stress this enough when you are trying to build a following on facebook, you want to attract like minded individuals that are interested in your product or service. Selling to your immediate friends or family will not work and will leave you way behind the curve in business. I would suggest finding a group in with people interested in your niche and associating them. Send each person a personalized message when asking them for permission to be their friend.
Do not say anything about your business opportunity or service. If the person is more interested in you then they will further research you and your opportunities. People like to buy a lot more then they enjoy getting sold.
Developing relationships online takes a great deal of time and patience. You must not give up if you do not see immediate results from networking on Facebook. Nothing happens overnight!
Lastly, Brand yourself as a leader and professional in your niche. People are looking for someone that is going to add value to their life. They are searching for someone that is going to teach them how to be successful and show them what it takes to reach their goals.
There are tools that will help you automate this process. However, you can never fully take the human element out of making a business successful. This is just one principle to online marketing. Incorporate this procedure regularly in your business and you will start to see real results!