With over 350 million members and growing, Facebook is the size of the United States in terms of population. Using the Fan Page Facebook marketing tool means you could potentially reach millions of followers. As a business owner, setting up a fan page on Facebook and getting the most out of it will allow you to keep up with moving business trends and stay ahead of your competition.
What is a Facebook page?
A Facebook fan page differs from a profile page. A page is the place to host all of the important information about your business. You can post everything about your business while injecting your personal voice into your page's profile. This allows your audience to get to know not only your business, but also the person behind it.
One of the greatest marketing benefits of your Facebook page is the ability to instantly update. By spending less than ten minutes a day on your page, you can add new friends; inform your fans about upcoming promotions, events, and news. You avoid all of the technical issues with running a website and no longer have to employ a Webmaster to help you with your content.
How to set up your Facebook fan page
If you do not have a Facebook account, you can easily set one up in minutes. Once you have an account, login and scroll to the bottom. Click on the Advertising Icon. Next, click Pages and Create a Page.
You will be prompted to select the type of business you own. Then you can begin filling in the information about your business. Do not leave anything out. The more you add the better off you are because Google always ranks Facebook pages high.
Include your company logo, relevant RSS blog feeds, and images. Once you complete your page, publish it and watch it grow.
Promoting your Facebook page
Marketing your Facebook page is tricky because you can not request friends as you can with your profile. So, people have to know about your page. You must share your page organically.
To do this, identify contacts from your Facebook profile that are professional or business related. Invite them to become a fan of your page. Make sure to include a note explaining what your page offers and how they would benefit as members. Include a link to your page. You will also notice that once someone becomes a fan, they can invite others to become fans also. Your fan page will start appearing in the Suggested Friends area of others profiles as well.
Add your Facebook link to your website, blog, and articles that you have published online. Share your link on Twitter, through emails, and online communities you visit and post in.
Encourage fan members to start discussion by asking questions relating to your services and products. For instance, if you run a small business that sells fashion for dogs, post a question like "What type of season wear would you like to see for your pup?" Post updates at least 3 times per week that point your fans to off-site promotions, such as giveaways. Keep your content fresh, interesting, and relevant in order to draw your audience in.