Facebook is now the hottest social networking site worldwide. Today, it has more than 175,000,000 active members. Other than adding friends and playing games in Facebook, you can also use it to market your business. Facebook is a very effective marketing channel and if you are willing to spend a little bit of time and effort, you can definitely see results from it.
There are a few ways to market on Facebook, some common methods are: fan page creation, group creation, social ads, and banner ads. Social and banner ads will cost you some money. If your budget is tight, you may want to create a fan page for your business. A business fan page functions just like a member's profile page. As the admin or owner of the business, you can upload photos, add links, post videos, write a description of your business, etc. If you want more targeted visits to your fan page, you can actually use social ads to advertise your fan page.
One benefit of the fan page is that it encourages user-generated content. Fans can participate in discussions, share videos & links, post on walls, leave comments, etc. This creates a buzz around your business fan page and promotes your brand worldwide.
Another benefit of a fan page is that people can share it easily. When your friends become a fan of your business, they can click on the button and suggest the page to their friends. This will create a viral effect and spread your brand name to more people. If you connect with enough people, your fan page will viral itself.
If you have a blog, you can import it easily to the fan page. This will ensure that there will always be fresh content on the page and get more people to become fans. Also, you can import other widgets like Flickr photos or Picasa album onto the page too.
Facebook is the fastest growing website online. With so many active members, you can not afford to miss this marketing channel out. If you want more exposure, there is still Facebook social ad. With social ads, you can target people based on demographics. This is especially useful if you run a business-to-customer (B2C) business.
So if you have not leverage on Facebook to market your business, you should do it now. It only takes you a few minutes to create a fan page. So stop procrastinating and start tapping on the vast network of Facebook.