For years small business owners have dreamed of number one spots on Google first page of search results for their keywords and for good reason – Google Owned all the traffic.
The illusive fist page rankings is where the money is, the whole idea of getting your website listed in the top search results for your keyword you will get floods of free web traffic / visitors to your website which you can then convert in to sales or place those leads though your sales funnel.
While every small business should be implementing strategies to get their website in the top search results for their keywords, Small business owners also need to be shifting their focus to incorporate the social element of the internet.
Google no longer owns all the traffic on the internet. Facebook that social site that your kids are one all day long has really become a real threat to Google and how people are interacting with the internet.
No before you say that Facebook is only for teenagers and you can not see your products or services on Facebook, then think again.
Here are 2 very important trends or statistics that every small business owner should care about if they want to do business in the future. (Yes, I believe these is that important)
1. – Facebook now sends more web traffic / visitors to external websites that Google.
2. – Facebook is the largest display ad network on the internet currently.
If you run a retail shop, location is a big element to your success, you would not open a retail shop in a dead end street where no one goes, this is why shopping malls are so popular, they bring all the shoppers / buyers into one place and you open your shop there where you know where everyone goes to buy stuff.
Facebook is the same, it is the world's largest free audience and you can tap into this free audience at any time you want.
Also the general nature of Facebook is that content is shared and them spreads virally, this means you can get your message out to a lot of people very quickly and Facebook does 90% of the work for you.
Facebook has already risen to 500 Million active users, of which half of these users login every single day – and they are only 4 years old! If Facebook was a country they would be the 3 largest in the world behind only India and China.