Facebook is more than just a go-to website for all of those status updates from friends and family, funny cat videos, and questionable political posts. Facebook Marketing is also a very powerful tool for businesses of all sizes to use in their marketing strategy–and it doesn’t have to cost thousands of dollars in marketing budget, either. Facebook marketing has become a beast in itself, something different from Google and keyword marketing as well as most other forms of social media marketing. And, it is widely considered a staple for any business, so creating a Facebook strategy is a must. Contrary to popular belief, marketing on Facebook still follows the same rules and tips of any other type of online marketing. The social network of over one billion active users worldwide is the undisputed king of the social networks and luckily for you, buyer personas and demographics still play a big part in Facebook marketing.
Facebook Marketing: Before The Update
Most businesses dive into social media management on Facebook head first without much thought of a campaign or strategy. Unfortunately, that means many strategies will fail and turn off many businesses from the prospects of Facebook marketing, which is why you need to develop a solid plan before that status update is posted. All of the social networks have their major demographics, Facebook is no different. The majority of the demographics are segmented between older adults (your parents, for example) and the younger generation. Though all sorts of people use Facebook, it is good to consider these demographics in your own plan. If you’re aiming for a younger demographic then your Facebook page needs to reflect that. Fortunately, Facebook analytics can provide deep insights into a demographic’s likes, dislikes, location, and much more. In fact, you can use Facebook insights to find out the exact demographics of your audience as well as measure their behavior on a post by post basis. This allows you to target your posts, measure the effectiveness, and optimize your interactions with your audience for maximum effect. Utilize these tools to really understand the audience you want to reach, being able to segment different audiences into specialized demographics to be able to create customized content just for that group. Once that is accomplished, then you’re ready to post.
Content On Facebook
What’s the most popular types of content on Facebook? The most shared types of content happen to be images and video, though written content like news and online articles also have a high engagement and sharing likelihood, too. Facebook marketing relies heavily on social media content, but, it’s going to be different for each brand. Diversifying content is always good, but striking that “perfect” spot with your audience will mean being able to experiment with all sorts of content. Sometimes an audience might engage more with a picture than a video, or share an article more than an infographic. Analyzing that data is easy enough through Facebook, fortunately. Note: you will need at least 30 people to Like your page for such analytics.
Sharing Versus Over Sharing
We all know that one person who just doesn’t know when it stop on Facebook. They update in the morning, in the afternoon, at night, during the weekends–all the time! Over sharing on a personal page on Facebook can be easily avoided, but when a business over shares it can have serious repercussions. But, what is considered too much? How about too little? An automated schedule can help to ensure everything is read and engaged with, but finding out how much is “just right” is up entirely to your audience. Ideally, four or five posts a day is good enough, though. Weekends are said to be great for sharing, but the weekdays are better for engagement and customer relationship management. Just remember not to neglect your Facebook for weeks on end!