If you have just decided that you will join the Facebook bandwagon for internet marketing campaigns, then consider yourself a little late.
Hundreds or even thousands of internet marketers and businessmen have already realized the potential of this social networking site. And right now, they are looking at what Facebook can offer to them. But as they say better late than never and right now you can make your move and make this site work for you.
Here we list the four important stages on how you can set-up your initial Facebook ads marketing campaign.
• The first stage in your game plan is the design of the Facebook advertisements. There are three things that you need to prepare for this section. These are your destination URL, the title of the ad, the body text and of course the image to be used for the advertisement. All four are important and should be considered well. The title is the first thing that the internet users will see and the body text is the one that will tell something about the product. So how about the image? The image that you will use will further entice the Facebook users into clicking the ads.
• The next stage in the campaign is called the targeting. This means targeting your consumers for the marketing campaign. Would you like to target all single women from the United States? Or would you like to target all students from the West Coast? Well you can do all these things inside Facebook thanks to its search functionality and the filtering technology. You can even target future customers by virtue of their religion and political inclination! This is one reason why Facebook is better than other marketing platforms.
• Once targeting is finished, then that would be the time to initiate the campaign and to monitor the pricing. At this stage of your campaign, you need to plan out your daily or the weekly advertising budget. And since Facebook is big, prepare yourself to throw away hundreds of dollars in just minutes or hours! But the nice thing about the site is that you can set up you daily budget? Do you have a $ 10 budget for a day? Shoot, the site can make that happen for you. If the experts and the experienced internet marketers are to ask, the budget for advertising each day can be pegged at around $ 5 to $ 20. This amount is just enough to spread the word about the products or services.
• And finally the last stage in your campaign is the need to review your advertisement every time. Remember that this is extremely important. And you do not want to have the same ad for the rest of the year. Assess the performance of the advertisements, and make the necessary changes if necessary.
Starting your Facebook ads marketing should not be hard provided that you know the road to take. The campaign structure provided to you is one good guide that you may want to take note.