Google and its partner sites provide you with an excellent business offer called Google AdWords which advertises your products on their sites. You have to choose a phrase or a keyword that is relevant to your business or product product while advertising with the service. These keywords are used to create advertisements that help to attract the targeted customers towards your product while the potential customers are browsing for your products online.
The actual mechanism involved here is that when the customers search for products using your keyword, your ads would also appear above searches as sponsored links. So your website is now at reach of your targeted customers. Since many struggle to get targeted traffic to their sites, Google AdWords is a best mechanism to get high traffic flow.
Your ads are not mingled up with the usual search results and the customers are not confused. You can also make constants on the location and language of your ads to influence the correct audience lists. Google also provides another option of providing your ads on the other relevant sites of your product and also on the partner sites of Google.
Google AdWords is really flexible with cost and allows you to choose your own budget. You pay only for the number of clicks that people make on your ads and then cost-effective. Since there are no contracts or agreements, you can start or stop this service at any moment. You are the one who is going to decide the pay for the clicks on your ads.