Before taking on web design for your site, it is important to take some time to research and think about what you want the end results to be like before you actually start the work. Although research may be a little tedious, it will determine your success with the design aspect of the site. For this reason, it is important that you put in the effort. Given below are a few tips and ideas that will help you along the way.
Getting the Style Right
The overall style that needs to be achieved will determine other aspects of web design. The style you use should depend on the nature of the company, the products or the services to be marketed and the target audience. For example, a website that offers web hosting or SEO services must have a professional, sleek and simple design. On the other hand, a site that sells toys and products for children must have a fun, colorful and child friendly style.
Next, determining a suitable color theme is also an important aspect of web design. One of the best things to do is to first get a color chart and use tools for selecting the right colors. The color theme used will affect the overall experience and the mood of the visitors and therefore is very important. Colors also have meanings. White is pure and clean while blue is corporate and cool. Yellow and orange are friendly and warm, gray is cool. A blue and white theme is great for professional and corporate designs. Orange and gray can be used for a fun and friendly theme. Using a black background along with colored text is also a good combination.
Graphics and Photos
Once the color selection is complete, the next thing to do is to think about graphics and photographs to be used. A single photograph can say a lot and how you use these photographs can make a lot of different. Try stock photos that will only cost you a very small amount of money. You can also use your own photographs if you have a low budget. You will also require graphic images that are custom made. Various icons for information submission, selection etc will be needed for the website. Creating these graphics will need some skills so you can also get them designed through a professional or search for online tutorials that teach you how to create effects, pattern backgrounds etc. There are several graphic tools like Macromedia Fireworks and Adobe Illustrator that can be quite helpful.
Although it may take some time and a lot of practice, getting the web design right should not be too difficult if you have the basics right.