You may have noticed the myriad of people out there writing a blog or creating a Facebook page for their business. While some people just love to share a bit of themselves with the world-wide-web, others are increasingly recognizing the relevancy of blogging and other social media for their ultimate business success. While Facebook copywriting, LinkedIn, Twitter and blogging are great ways to show off expertise, to connect with customers and to stay top of mind with target markets, they can also improve your search engine optimization.
Here are three tips to help make your blog or Facebook copywriting harder for your business.
1. Make Your Blog Creative and Interesting. If your blog contains valuable and interesting content, your followers are more likely to share this content via social media channels such as Facebook, Twitter, and LinkedIn. Once shared, the possibilities of your new fans re-sharing with their networks are boundless. In effect, your efforts at creative and interesting blogging can open your business up to a great deal of positive exposure.
2. Use Anchor Text Within Your Content. The use of back links that include relevant anchor text within your content not only directs people to the pages you want them to go to, but it also helps search engines recognize your pages as relevant to certain search terms. For example, if you want search engines to recognize a page on your website as synonymous with blog writing, you may write an article that uses the word blog writing as anchor text and your webpage as the hyperlink. In this example, the link would tell search engines that when users search for blog writing, then is a relevant page. Obviously, the more times this article is posted and re-posted, the better chance you have of confusing search engines of the relevancy of your web page and the better your chances of ranking well.
3. Add Fresh Content. When people are searching for information on the web, they generally want relevant and recently posted information. Just imagine, if you're looking for the latest in men's fashion you do not want to be taken to a blog that talks about the summer fashions from two years ago do you? With this in mind, search engines have created indexing systems that help them identify fresh content that they will direct users to. To remain relevant and get highly placed in search engine results, bloggers need to continue publish fresh content and large amounts of it.