How Branding Is Fueling The Cryptocurrency Craze

The creators of many new currencies are shrewdly marketing their coins by tying them to everything from weed and porn to Donald Trump.

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Everyone’s heard of bitcoin, sure. But the ballooning cryptocurrency has over 1,000 competitors. There’s a coin for pot smokers called Kushcoin. A coin for betting on Fantasy Sports called No Limit Coin. A coin aimed at women called, yes, Women Coin. A coin promising to make America great again named TrumpCoin. And many, many coins for purchasing pornography, like Titcoin and Spankchain. There are ironic coins for people who are too cool to take cryptocurrency seriously, like Dogecoin or the now defunct Coinye (a completely and utterly unendorsed Kanye West coin). Heck, there’s even a coin called PonziCoin that essentially admits its coins are a scam–but buy them anyway!

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