How Great Website Design Will Improve Your Google Page Rank…
Keywords, Search Engine Optimization (SEO) and Coding: What it is and how it works
As will be noted from the discussion below, website design is not only about designing a nice looking website. It involves much more. ALL website design studios should stay to stay on the cutting edge of new developments. The three main aspects to be considered when designing a website are discussed in this article: KEYWORDS, SEO and CODING.
Search Engine Optimization should be KEY in your list of priorities when instructing a website design studio to design your companies' website. SEO is an excellent tool to market and get high rankings on various search engines for your website. Website design focused on SEO involves much more "coding" rather than "designing".
KEYWORDS: the text that people will use when doing searches.
SEO: "The process of improving ranking in search engine results" (Wikipedia definition).
CODING: "The process of statistical classification of information" (Wikipedia definition)
To design great websites codes should be studied for the purpose of designing efficient and reliable data transmission methods while designing. This typically involves the removal of redundancy and the correction (or detection) of errors in the transmitted data.
This coupled with the use of descriptive tags in structuring the pages will help to create great look and feel. The result is that search engines will much easier read and understand the relevant content of the web design.
Keywords are extremely important and should appear in all the strategic places like URL, title tag, main heading tag, Meta tags etc. but the "over use" of keywords in the content should be avoided as it could have been penalized by some search engines.