Have you ever wondered why some websites or blogs are in search engines' favorite list while others are not able to get their attention? The answer to this is simple – an SEO friendly website takes precedence over the other websites, and is easily indexed by it. However, it comes as a surprise that a substantial group of people are unaware about the importance of SEO and its role in online marketing. In this article, I have emphasized on certain tips that should have been considered by web designers while designing an SEO friendly website.
Online businesses especially those that have large e-commerce websites, should conduct a detailed research and analysis about their objectives before even planning a layout of their website. Not only this, they should also consider the customer group that need to be targeted through their website since this content will be a part of important keywords that will assist search engines to track down the pages conveniently. If wrong keywords are used, search engines will never find us.
Apart from researching keywords for a good website design, one should always consider placing these at the right position on a webpage. These places can be title tag, meta description, website slogans, bullet points, footer links, URL's etc.
Analyze site navigation system
The website navigation system should be search engine friendly. This means that the buttons and links should be as far as possible text-based. The use of flash elements should be avoided as they are not supported by some applications. This might also hamper the loading time of the website. Instead, CSS query is a right option to go for. The internal links structure should also be reviewed during this analysis.
Consider social networks
Social networking sites like Twitter, Facebook are important factors to be considered while designing a website. Online businesses can take advantage as it generates free web traffic and attain a high ranking. The corporates get to demonstrate the products that they have to offer, targeting potential customers not just locally but worldwide.
Sitemaps are the maps about the content present on our websites that assists search engines in the web crawling process. If the sitemaps are missed out, there might be a chance that the search engines might not identify all the pages of our website. As a result, company's visibility will be impacted. These maps can be in the form of XML file, RSS Feed, HTML or URL List. Thus, it is highly recommended for online businesses, especially those who constantly make changes to their websites or have a variety of images.
Friendly URL's and image filenames
While designing a SEO-friendly website, emphasis should be laid on using descriptive URL's that have keywords. This will assist search engines to quickly retrieve the web page. Additionally, the name of image files should also be suitable per search criterion. For instance, if a person is looking for images related to infant wear, having images named "bib.jpg" or "diapers.jpg" is definitely a better idea than simply using "img1.jpg."
To conclude, Search Engine Optimization is an important tool to increase company's visibility and it must be considered while building a website design.