We have put together a list to assist you in making the proper decision as you hire a web designer.
Know the bottom line
If your site is mostly e-commerce your concentration will be on ROI (return-on-investment), maintaining and building your client base, as well as conversion of sales.
If you’re launching a new business and you have to brand awareness, you’ll merely be offering education and information in regard to your products or services. Therefore, in this instance, a clear focus and good visibility is required.
Identify a strong track record
This isn’t necessarily how long the firm has been in business. As a matter of fact, lots of new businesses have some new methodologies and stellar ideas to consider. Here, the point is how much a firm knows your field and have they efficiently generated a likewise solution to their additional clientele?
What should you do? Ask the company for client testimonials, performance data, and one or two case studies that demonstrate how they measure results and their approach.
Learn and communicate
As you begin a discussion with them, they ought to be on your side, and work hard to discuss what they do, how they do it and more importantly why they’re doing it. If you’re ever lost or confused by any portion of the discussion, it isn’t your fault… it is theirs.
What should you do? Ask the company questions about their methodologies, their process, and why they’re making specific decisions or recommendations. If you do not understand an aspect of the project, ask. Absolutely, it’s up to you to conduct your own research; however, you never should feel as if you are in the dark regarding the investment.
Recognize content is your issue
You undoubtedly need to come up with your very own reasons for either a re-launch or makeover of a new website. The first thing which comes to mind is how the site functions and looks. Of course, these are critical factors; however, the most crucial factor that is more than likely overlooked is the content.
What should you do? Use the content to assist your clients. Content is everything from written copy to the videos and images and more. The web agency you choose should be talking content before they talk art. If anything, they ought to be in touch with your copy-writers or marketing team if they aren’t developing the content themselves.
Sustain the quality of your investment
Upon launching your new website, a reputable firm will sustain a healthy relationship with you. Depending upon how involved you are with the publishing and maintenance of content, an excellent agency will help you in your analytic reporting as well as make sure that your site is assisting you in reaching your goals.
What should you do? Before you hire a web designer ask about their ongoing, existing relationships. How are they helping other customers? Do they have ongoing services or maintenance plans on a quarterly or monthly basis which you’re able to sign up for?