Shopify is an extremely popular platform when it comes to designing e-commerce stores. It offers you so many themes to choose from and the options of adding your own customizations to these themes. With hundreds of themes to choose from, how do decide which theme is the best for your Shopify web design? Below are some of the things you should definitely look for when deciding on the perfect theme for your Shopify e-commerce site.
- It Must Be Responsive
Every design available in the Shopify theme store is mobile friendly. It is a prerequisite when it comes to Shopify accepting any theme on its store. However, there are some developers that choose to hide a few features on devices with smaller screen resolutions like smartphones and tablets.
Mobile traffic consists of almost 50% of all the visitors on e-commerce websites. Not showing all the features and functionalities of your website to such a large part of your audience can be a mistake for you.
You must also find a perfect balance so that you do not overload your website with too many images and extensions that decreases the page load speed which can lead to a degraded user experience.
- Don’t Overcomplicate the Navigation
Many e-commerce store owners have the complaint that they get a lot of traffic on their website but it does not convert into customers. One of the major problems that visitors on your website may face is navigating through the different levels of menus to get to the products they are looking for.
During your Shopify development and design process, make your menu and navigation as simple as possible and try to reduce as many steps as you can between your HOMEpage and the product page. Using a mega menu would be suggested if you have too many categories, brands or products that you sell on your website.
- Beautiful Blog
Blogs are extremely important for getting your visitors engaged with your website and for generating organic traffic to your website. A blog is a very effective tool for SEO for Shopify. However, some designers and developers can over look this importance during their Shopify design and development process.
Your blog should have beautiful banner images that make it look appealing. There should also be certain features that make it SEO friendly like the option to add tags. As per Shopify guidelines, a featured blog image along with a feature image is displayed on the HOMEpage so your designers need to make sure it goes well with the overall website theme.
- Option to add Videos
Adding videos to your e-commerce site can make it look that much more appealing. Apart from the aesthetics, adding videos about your company and the products can help engage your customers even more with your website.
You must choose a theme that allows your designers to add videos on any page and in any section of the online store as and when needed. You can add videos on specific product pages and a company introduction video on the about us page.
- Use of Large Images
The usage of large beautiful images makes your website stand out. Using high-quality images of your products is the perfect window dressing needed to appeal to online customers that are more enticed by visuals rather than the written word. The theme you choose must have large imagery to achieve this desired effect.
As stated in one of the points before, using too many high-quality images on your website can result in the reduction of your website speed. While using images on your site, it is important to maintain a healthy balance and to not go overboard with every product image available.
I will leave you with these words. You must choose a theme keeping in mind which products you are selling and which industry or category you belong to. Even if a theme meets all the above criteria, it still may not be right for the kind of Shopify store you want to be developed. Know your business and target audience and then pick Shopify theme customization that is needed.