One secret of business success is vigorous marketing, promoting and advertising of the product. Without a good marketing campaign, any great product, no matter how perfect and revolutionary, would only sink as unknown merchandise. Notice how big companies launch their new products with such a big fuss in the tri-media because of this integral business truth?
For eCommerce entrepreneurs like you, putting together a social media marketing campaign is can help your business grow exponentially. Tapping into the social media market is not only a mere trend in today's digital age; it is necessary to reach your target market.
Create a Successful Social Media Marketing Plan
Firstly, determine your business goal in using social media marketing. Before you configure your big marketing campaign plan, note down what you really want to accomplish. Delineate just one goal at a time so that your campaign will work smoothly. For instance, do you want to make your brand popular, or do you want to increase your sales? Pick one goal and focus on it.
Secondly, make sure your message is straightforward. To penetrate social networking sites, you need to be concise and clear with your message. One quick tip is to try being a news reporter, going after only the most important details; in your case, try to put all the essential information in one brief spiel about your product. After all, you can only type as much as 420 characters in Facebook, and 120 words in Twitter. Doing so will not only get you noticed, but will also inform your market straight away, what your product is and how it can help them.
Thirdly, be aware of your target market's Internet behavior. How does your target market interact with social media? For example, is you selling a skin care product for babies and your target audience is mostly mothers, then it is certainly useless to invest your time and effort in forums and sites about cars, and hardware tools.
Fourthly, narrow down your target market even more. This way, you can be careful in forming your marketing message. There are two segments of your market: people who have already tried your product and like it, and people who do not know about your product. Obviously, there is an ocean of difference between these two segments and if you do not pick one, your product might not sell well.
Finally, measure your success. Determine the bench marks on how to determine whether your campaign is a success or a failure.
Business gurus often emphasize the fact that everyone is really a seller of some sort. As we go through our day, we market our ideas, or our personalities, or our convictions to everyone we interact with. Putting up a great campaign should be easy for anyone then, especially with the help of the five steps discussed here.