How to Create Engaging UX Case Studies with Freytag’s 5-Part

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If you inform an excellent story by your UX case research, you’ll let hirers think about what it’s like to work with you, give your case research a satisfying order and interact your hirers. These will improve your probabilities of getting that first interview. Right here, we’ll present you ways to use the German playwright Freytag’s 5-part dramatic construction to make your UX case research compelling.

In 1863, Gustav Freytag, a German novelist and playwright, noticed that dramas comprise a 5-part arc. He cut up a drama’s construction into 5 components, now often called “Freytag’s pyramid”:

  1. Exposition: The place you introduce key data and set the stage for the plot.
  2. Rising motion: A collection of occasions that lead in the direction of the climax.
  3. Climax: The apex of the plot with the peak of feelings and pleasure within the story.
  4. Falling motion: The place you start to spherical up the story. Every thing falls into place, and characters begin to resolve conflicts.
  5. Decision: The place you reveal the ultimate consequence. In case you do it proper, the decision will fulfill audiences. This half can be referred to as “dénouement”.

Freytag’s pyramid illustrates the 5 components of a narrative’s arc. Creator / Copyright holder: Teo Yu Siang and the Interplay Design Basis. Copyright phrases and license: CC BY-NC-SA 3.0.

This construction is ideal for UX case research. You’ll give your challenge a transparent introduction, construct up to an thrilling climax and reveal the ultimate product and outcomes. This fashion, you’ll make your UX case research as partaking as a drama.

Let’s have a look at how one can apply Freytag’s 5-part dramatic construction to your UX case research. In case you undergo this train, you’ll find yourself with an overview of your UX case research which you’ll be able to then flesh out into the total case research. You may then flesh out your define right into a succinct case research that takes not more than 5 minutes to learn.

Learn until the tip to get a PDF which accommodates the 5 components your UX case research ought to comprise!

1. Arrange the Context in Your “Exposition”

First, ease your readers into your challenge within the exposition. Shortly clarify your challenge and your function in it.

Clarify your objective: the primary downside you needed to deal with by design. For instance, you may need needed to “create an app that encourages folks to train”.

Present what motivated you to tackle the challenge. Maybe you needed to create the train app since you’re not as wholesome as you as soon as have been (i.e., you may have a private motivation). In case your objective is well-written, it ought to already comprise your motivation. Even if you happen to didn’t have a alternative—as an example, if it’s a part of your work in an organization—you continue to want to present why the consumer needed to create the app and why you cared sufficient to put it into your UX design portfolio.

Describe your function within the challenge. Introduce the important thing folks you labored with. This helps hirers know what you probably did (and didn’t do) to allow them to higher consider your abilities. It additionally highlights your crew spirit and willingness to give others credit score the place they deserve it.

Arrange your context within the first a part of your UX case research. Creator / Copyright holder: Teo Yu Siang and the Interplay Design Basis. Copyright phrases and license: CC BY-NC-SA 3.0.

2. Clarify Your Methods that Contribute to Your “Rising Motion”

Shift your story into motion mode within the rising motion part and lead your readers in the direction of the climax.

Define among the challenges you confronted. These will present some battle and make your story attention-grabbing. For example, you can have had a decent price range or timeline to work with.

Clarify your design course of. If, for instance, you used the 5 phases of design pondering—empathize, outline, ideate, prototype and check—then briefly clarify what you probably did in each. Be sure that it’s clear what steps you took to attain the ultimate product, in addition to why you took them.

Carry your reader by the start levels of your design course of. In an end-to-end design challenge, that may normally contain person analysis. Embrace some images, sketches or screenshots of the deliverables you created (e.g., personas, person journey maps).

It is best to clarify your design methods that lead to the climax within the rising motion a part of your UX case research. Creator / Copyright holder: Teo Yu Siang and the Interplay Design Basis. Copyright phrases and license: CC BY-NC-SA 3.0.

3. Let Your “Climax” Shine

That is the “meat” of your UX case research. The rising motion part ought to lead into 1 or 2 key moments that type the shining climax of your story.

Spotlight one thing about your challenge that may intrigue your hirer. This serves because the apex of your story, one thing the hirer will bear in mind afterwards. It might be:

  • A troublesome resolution that you just / your crew had to make;
  • An sudden person perception you uncovered by person analysis—one which pressured you to change the route of the challenge;
  • A sudden or time-sensitive problem that you just then solved;
  • A novel concept or answer to the issue; and so forth.

Share solely an important bits of your challenge. Because you want to preserve your UX case research brief, you possibly can’t present every thing. Subsequently, take into consideration what items of your plot you want to inform to create a significant and impactful story. Each piece wants to drive your story ahead, similar to in a ebook or a film.

Equally, it is best to present solely key UX deliverables in your UX case research, moderately than all of them. Embrace diagrams, images, sketches and notes so long as they assist inform your story.

Share intriguing components of your UX case research in its climax. Creator / Copyright holder: Teo Yu Siang and the Interplay Design Basis. Copyright phrases and license: CC BY-NC-SA 3.0.

4. Make Your Story Fall into Place in “Falling Motion”

By now, your story is about to attain its ultimate conclusion. Your person insights, selections and concepts ought to come collectively to inform the ultimate iterations of your product.

Present the way you’ve transformed sketches or concepts into wireframes or high-fidelity prototypes. Carry your reader by your person checks and summarize the important thing suggestions you gathered from customers. And, in fact, present your images, screenshots or sketches of UX deliverables each time acceptable.

Wrap up your story and lead in the direction of the decision within the falling motion a part of your UX case research. Creator / Copyright holder: Teo Yu Siang and the Interplay Design Basis. Copyright phrases and license: CC BY-NC-SA 3.0.

5. Finish with a Considerate “Decision”

Showcase your finish leads to your conclusion. For an end-to-end design course of, this can be your ultimate prototype or product. In case you’re a specialist corresponding to a UX researcher, this might be the ultimate report of your analysis findings. Strive to present your finish outcomes—as an example, within the type of screenshots of your ultimate app.

Clarify how your work has achieved its objective. Hyperlink it again to the primary issues you’ve outlined in your exposition to give readers a way of completion.

Embrace particular enterprise outcomes if attainable. Keep in mind, hirers and corporations care concerning the worth you present—so, use business- and revenue-oriented outcomes as a lot as attainable. For example, if you happen to’ve created an app, how many individuals have downloaded it and the way have they rated it on the app shops? In case you’ve improved the usability of a website, has its conversion fee elevated?

Lastly, embody your private take-away factors. Your story is an emotional one, too! Your reflection can embody:

  • How did you’re feeling about your finish product?
  • What have you ever learnt?
  • In case your challenge was not as profitable as you anticipated, what have been the attainable causes?
  • Are there any follow-up actions you’d take, provided that design is an iterative course of?

Depart a long-lasting impression while you finish your UX case research with considerate reflections. Creator / Copyright holder: Teo Yu Siang and the Interplay Design Basis. Copyright phrases and license: CC BY-NC-SA 3.0.

You would possibly suppose that an excellent UX case research has to finish with wonderful outcomes, however that’s not true. For one, an excellent consequence in the present day won’t look so nice a couple of years later—as an example, your design would possibly look outdated as a result of design developments have modified. Moreover, what’s extra essential to a recruiter is how you’ve overcome constraints and challenges to produce your outcomes. So, whereas it’s nice when you’ve got unimaginable outcomes to showcase in your UX case research, don’t be afraid to current your challenge even when it didn’t obtain success the best way you’d hoped. Greater than anything, it’s your thoughts they need to consider.

Obtain Our Freytag Template to Get Began Now

Desire a cheatsheet to use Freytag’s 5-part arc in your UX case research? Properly, you’re in luck as a result of we’ve created simply that. Obtain it now:

Get your free template for “How to Create Engaging UX Case Studies with Freytag’s 5-Part Dramatic Construction”

How to Create Engaging UX Case Studies with Freytag’s 5-Part Dramatic Structure
How to Create Engaging UX Case Studies with Freytag’s 5-Part Dramatic Structure

The Take Away

If you need your UX case research to be partaking, inform tales. Use Freytag’s 5-part dramatic construction to craft compelling and highly effective UX case research:

  1. Introduce your challenge, your function and your objectives within the exposition.
  2. Clarify your design course of and challenges that led to rising motion.
  3. Spotlight key factors of curiosity in your climax as you undergo your design course of.
  4. Present how your work, insights and concepts fell into place by falling motion.
  5. Finish with a significant and considerate decision, and spotlight business-centric outcomes if attainable.

References and The place to Study Extra

Freytag’s 5-part dramatic construction was first revealed in 1863 in German in his ebook Die Technik des Dramas (“Strategy of the Drama”).

Hero picture: Creator / Copyright holder: David Kennedy. Edited by Teo Yu Siang. Copyright phrases and license: Unsplash License.

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Justin Malonson is the CEO of Coastal Media Brand and the Founder of LyfeLoop a 16+ year tech innovator and investigative media researcher. Justin is a highly sought-after tech entrepreneur, industry speaker and winner of the coveted Business Achievement Awards "Top Digital Marketer" award. With 16+ years of demanding experience, Justin has worked with over 3,000 businesses including amazing clients such as Blue Cross Blue Shield Association, Sotheby's International Realty, Duke University, White House Black Market, Tiffin Motorhomes, Bass Pro Shops and Beazer Homes USA.

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