How to Create Your Own Website With Original Content

In Step # 4 within my original article, "How to Create Your Own Website in Eight Easy Steps", I briefly discuss how I go about writing my own content for my own websites. Below I share with you the guidelines I use when writing my own content.

When writing your website content, you need to:

  • be unique, relevant, and to the point – keep it simple and brief
  • grab your visitors attention and make them want to read your content, or they'll use their back button real quick
  • make it easy to read, navigate, and search engine & user friendly
  • make your visitors want to take some sort of action – either subscribe to your newsletter or purchase your product or service
  • not overwhelm your visitors within information and choices
  • be interesting – tell a story – do not have it full of plain facts; share your own experience with a problem, and how you solved it, then tell them how you're going to share the solution with them
  • talk in first person, as if to a friend or colleague, and write as people talk
  • not talk about yourself, unless you're writing for a personal website, such as a journal or for family members. Visitors do not want to know about you, they want to know what your product or service can do for them
  • remember that your first paragraph is the most critical part of your content, as it sets the tone for your own website & web page itself
  • Write about what interests you and provide resources – if you do not know your niche, research it before writing your website content, make lots of notes that will help you write the content
  • remember that people want to know the basics – what do you do – what benefits you can offer them – why they should choose your product / service – the cost – how to contact you – where you're located
  • have the message of your web page to be structured and well thought out
  • know your audience – they are a reader or a search engine. Readers believe less is more, and want quality information, and their questions answered. Make it clear how you can benefit them, do not want to wade through tons of text. Search engines want quantity, and believe more is more. They want high word count, content full of relevant keywords, and short on diagrams
  • write your own content – be original and you'll stand out from your competition
  • proofread your content – use a spell checker and grammar checker, then have someone else proofread it
  • have a list of your products / services that include a brief summary of each, link this summary to your product's / service's own web page that contains in-depth detail
  • try to place your key niche phrases / words within the first paragraph, main body of content, and last paragraph. Use these niche keywords or phrases as links wherever possible within your content, though make it sound natural and do not over do it
  • remember that all your web pages should not be more than one screen long with a max of 300 to 400 words (approx. one scroll down) You do not need more than that for search engines if you focus on the right keywords and generate good links to your site

When formatting your content:

  • make your web page load faster by using cascading style sheets for formatting and position of HTML elements and content on page
  • do not replace text with images, this will result in slowing down load time of your web page
  • do not underline any text on page, leave this for links only
  • use bold headings, short paragraphs / sentences, bullet / numbered lists and indenting to highlight your key points
  • use tables only when absolutely necessary (for data) and make content within the table make sense / flow if the table is taken away
  • divide content with sub-headings to capture attention and to bring important point (s) of the next paragraph into focus
  • make use of white space on page – do not have text all scratched together – needs to be clean, uncluttered and non irritating
  • limit banner ads and other ads from page header – is a distraction to visitor – makes it easy for them to not see your site and only click on banner
  • use short paragraphs – this makes for easier digestion and makes it easier to read on screen
  • make sure to have only one subject per web page
  • have the main point of your web page above the fold – meaning have it show up inside the first area of ​​the screen that your visitor will see, anything they need to scroll down for is "below the fold"

According to a study in 1998 by Sun Microsystems, when reading from a computer monitor people read 25% slower than reading from paper. This means that most of your visitors will scan your content rather than read it line for line. The best way to get those visitors to stop and read what you have to say is to follow the above guidelines. And do not forget to use bold text to highlight only the words and phrases that tell your visitor what information your web page offers them. This allows them to walk away from your web page knowing exactly what your page was all about.

 
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