According to statistics between November 2016 to January 2017, people have a rather high degree of trust (36%) towards online healthcare resources recommended by their own physicians or well-known providers of healthcare services.
Given the rapid growth of IT and, in particular, the complex diagnosis of some diseases, we can affirm that such sites will become even more popular in the near future. In this article, we present a list of recommendations that will help you achieve the best medical website design and get the perfect UX.
Do not force clients to perform too many actions
The first and, perhaps, the biggest pitfall faced by visitors is a large number of steps required to reach their goal. The reason for this can vary: from irrationally designed menus and poorly constructed search engines to registration windows which appear too soon and prevent access to the rest of the functions.
Don’t make users wander around your navigation or fill out multiple input fields. If the registration stage is an essential part of your site, integrate it with well-known social network/email service APIs to speed-up the authorization process. As for the navigation panel, it should be accessible from any page on the site. In addition, the sitemap should have a simple, logical structure which helps any visitor track their switching within it.
Create an interactive form
Any client-facing site should have an interactive form, and your site should not be an exception. So, let’s talk about design. Separate pop-up windows, for example, aren’t the most successful format for implementing interactive forms. They displease users and cover up some important functions or content from view. We recommend choosing built-in, drop-down tabs that are made so that users can easily close them.
A bad tone can come from the sharp-voice notifications that accompany the opening of the form. Enrich this element of the UI with a calm, discreet color scheme focusing not only on shades (they can be neutral – blue, gray, white, lavender or light green) but also on the quality of service. So, if your everyday site turnover is comprised of more than 1,000 users, you probably need a built-in chatbot.
Choose neutral shades, standard fonts and authentic pictures in your website design for doctors
Expert marketers recommend using only standard fonts and neutral colors for official public organizations. Another pain of healthcare website design is the content. Non-unique images with fake-smiling people reduce the level of trust for the service. We recommend using original photos (for example real photos of your offline departments), and making your website design for patients more customized (i.e. filled with corporate symbols).
In addition, the multitude of media files/animation that some designers use can significantly slow down the site for users with low-speed connections. Another important element which must be observed in your template is a sufficient amount of free space. Do not place buttons or separate text blocks too close – they will merge together and dissipate user attention.
Provide as much contact information as possible
In addition to links to social media accounts, you also need to place contact phone numbers and an email address in a prominent place (the header on the homepage would be the best way). The more contact data, the better. Do not forget to mention the contacts of individual specialists. They can be extremely useful in cases where emergency medical care is required (unfortunately, local ambulances do not always have the opportunity to get to patients in time).
Also, in addition to the website, many companies also have personal accounts on social networks, such as Facebook, Twitter, and LinkedIn. Include them in the contact list on your website. In fact, maintenance of social network accounts is a great way to gain confidence from your potential customers.
Demonstrate your achievements
If your activity has been approved by an independent commission or organization, or you have hundreds of satisfied patients, select a separate page for posting real review examples and demonstrating your awards. This will present you as a reliable service in the public eye.
As you can see, a medical website UI should be understandable, endearing and have a modest style. Using these five easy tips will help you create the best medical website design to improve your site rating. On the other hand, if you’d rather not bother with all these nuances and get a custom and ready-to-use website, you can turn to a medical website design company like agentestudio.