A New Way to Direct Mail
It’s simple. If local area customers do not know about your business, they can not purchase your products or services. With this in mind, sending offers via direct mail, to highly targeted neighborhoods, will provide the greatest benefit to your business. Don’t waste marketing dollars mailing offers to entire Zip Codes if parts of it are outside of your service area. Instead, use the powerful new Every Door Direct Mail program from the United States Postal Service. By doing so, you can mail offers to highly targeted customer areas without the need for expensive mailing lists, ink jetting services, or tabbing. In other words, EDDM is the most cost-effective solution to market your business.
How EDDM Works
The EDDM program was started by the USPS for delivering business-related materials to households along selected carrier routes. Carrier routes are similar to neighborhoods, and represent specific neighborhood areas that USPS Letter Carriers deliver materials to on a daily basis. With EDDM, any business owner can go online, pull up an interactive map of their local area, and use the U-Select targeting tool to hand-pick where they want their mail offers to deliver. Never before have direct mail services been so easy to use via the web.
What Types of Businesses Can Benefit?
The service is ideal for restaurant owners, retail stores, HOME improvement services, automotive dealerships, medical practices, professional services, and even one-person businesses looking to find new customers. With EDDM, it is possible to produce a turnkey direct mail campaign for as little as twenty-nine cents per HOME. These rates can include professional design service, printing, and postage – the lowest cost ever for business direct mail via the USPS.
Now Modernized, Easier Than Ever Before
In the past, small business owners had perceived direct mail as “too expensive” or “complex and difficult.” Now, by leveraging the power of online targeting tools and the efficiency of the EDDM program, advertising campaigns are simple, easy, and affordable. Since its launch, the USPS has processed millions upon millions of flyers, postcards, and coupons for business around the country.
So far, the response has been tremendous. If you haven’t tried EDDM for your business, now is the time to beat your competitors to the punch.
Good luck and happy marketing!
