How to Use Facebook As a Marketing Tool
Among the various ways to advertise online, one of them is to market with Facebook. If you want to add a personal touch to your business, advertising on Facebook can have great results, especially if your target audience is of a younger age group, who tends to use it more.
The first thing to do is of course start a profile. Take note that Facebook does not really recommend this so make sure that the profile is yours with a business intention in it. Post photos of you doing business and some products that you sell. Add friends to your profile, remembering to remark that you are looking for friends and also showcase your products. Most people will not like it if they perceive that you add them as friends just to make money from them, which bodes ill for you and what you are offering. Remember Metcalfe's law, which states that the economic power of a business is the square of the number of networks. The more friends you added, the greater the economic power of the business.
Keep a constant effort to remove clutter and negative remarks made with postings that may turn away many potential customers. Also, you must keep it alive! Consistently update your profile and post new photos to give potential clients the idea that you are still in business and are supposedly doing well. Go all out to make your profile as interesting as possible.
Also make use of the groups feature to drive more traffic to your profile. Join and participate in events to let more people know you and cover a lot more ground. Get as many people to be involved in your events and groups as possible.
In conclusion, I would like to reiterate that updating your profile and photos and latest information is essential to success to your Facebook marketing efforts. Follow these suggestions and you will see your efforts rewarded handsomely!