How to Use Web Design to Develop Your Branding
The design of your website can be used to create a strong branding. Read this article to learn how web design is connected to your marketing strategy.
Visit your competitors' websites and pay attention to the design, logos and color patterns used. You need to create a design that is easily recognizable for your customers. Use a very different color pattern and make sure your logo is unique too. Make your site stand out by adding more features such as a search bar, interactive content or using an original and artistic design. You should stay up to date with what your competitors are doing and find out what works well with their target audience.
Keep in mind that the design you use will convey a certain image of your brand; make sure you develop a design that corresponds to your products and your target audience. Your goal is to create something that will be considered as aesthetic by your audience. This means you will have to adapt your design to the age group of your target audience, their values and the kind of products you are selling. The design of your website can set a very strong connotation for your products; choose your theme carefully so that as many people as possible can identify with it.
Adapt your design to your current marketing campaign. If you are about to release a new product, advertising a contest or offering a discount, integrate these elements into your design with a banner or a new background for instance. You may have to make changes to your design to reflect your different marketing campaigns, but make sure you always remain consistent to your original color patterns. Do not confuse your customers by adopting new colors or changing your logo. If you plan on making changes to your design, you should let people know in advance and apologize for any inconvenience.
The design you use on your website needs to be consistent with the designs you use for your other marketing campaigns. This includes social networks, emails, blogs and mobile sites. Most social networks are rather limited when it comes to personalizing the design of your page, but make sure you upload your logo and use the same color pattern. You should start using a professional email software to create templates for your emails; use a design similar to your website but keep things simple so your emails are easy to read. Use a template for your newsletter and to send thank you emails to confirm an order. If you are just answering a question or helping out a customer, you do not have to use a template. If you use a blog or a mobile site, use the same design you create a website or create a simpler version. And if you make changes to your main website, make sure these changes are reflected in your other marketing tools.
Use these tips to create an original design your customers can identify with your brand. Do more research on web design and branding before you get started.